Hybrid Mid/Senior PPC Specialist

at Surfshark

• Job title: Mid/Senior PPC Specialist
• Job type: Full Time
• Experience level: Senior
• Salary: €2,600 - €4,500 per month
• Degree requirement: No Education Requirement
• Tech skills: Tableau
• Location requirements: Hybrid, Vilnius, Lithuania

About the role

• PPC Specialist managing paid acquisition campaigns across multiple channels for Surfshark. Optimizing campaign performance and driving customer acquisition on an international scale.

Responsibilities

• Manage and optimize paid search campaigns and other paid acquisition channels with a strong focus on performance and efficiency.
• Plan, launch, and scale campaigns across multiple markets while maintaining target CPA and ROAS goals.
• Continuously test and refine acquisition strategies to drive high-quality traffic and conversions.
• Run A/B tests for ad copy, creatives, audiences, and landing pages to improve campaign performance.
• Analyze campaign data to identify growth opportunities, inefficiencies, and optimization areas.
• Monitor budgets, performance trends, and bidding strategies to ensure efficient spend allocation.
• Prepare regular performance reports that clearly communicate campaign results, insights, and recommendations.
• Collaborate with creative, analytics, and product teams to improve campaign performance and landing page conversion rates.
• Stay up to date with paid media trends, platform updates, and new acquisition strategies, bringing new ideas and experiments to the team.

Requirements

• Proven experience in managing paid search acquisition campaigns.
• Strong skills in data analysis and reporting, with proficiency in analytics tools (e.g., Google Analytics, Looker, Tableau, Excel, Google sheets and etc.).
• Analytical thinking, ability to draw correct conclusions from data and subsequent action steps.
• Experience in working with complex, global, large-scale campaigns.
• Proficiency in English both verbal and written.
• Familiarity with SEO and CRO best practices is an advantage.

Benefits

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;