Demand Generation Manager overseeing end - to - end strategy and execution of marketing programs at LILT. Collaborating with Sales and Marketing Operations to drive pipeline and revenue.
About the role
- Performance Marketing Manager optimizing digital marketing campaigns for B2B clients with a focus on data-driven decision making. Collaborating with teams to enhance lead generation and customer retention strategies.
Responsibilities
- Strategic and operational planning, implementation, and optimization of cross-channel online marketing activities (display, SEA/search engine advertising, social ads)
- Performance monitoring of campaigns through analysis of relevant KPIs and budget control
- Close collaboration with content creators and writers to optimize campaign materials
- Preparation of analyses, competitive monitoring, and actionable recommendations for the area of responsibility
Requirements
- At least 1–2 years of experience in online marketing, ideally in performance advertising, web analytics, or SEO
- Understanding of data-driven marketing, tracking, KPI analysis, and creativity with respect to landing pages
- Knowledge of common campaign tools such as Google Ads, Facebook Business Manager, Keyword Planner, Google Tag Manager, Google Analytics / Matomo, and content management systems (CMS)
- Strong understanding of online marketing channels, their KPIs (CTR, CVR, CPA) and influencing factors
- Strong numerical affinity, analytical thinking, quick comprehension, and a structured working style
- German at native level and very good English
- Team player with initiative in problem solving
Benefits
- Varied and engaging responsibilities with accountability and the opportunity to put your own ideas into practice
- An interesting role with opportunities for professional growth
- A highly motivated team with flat hierarchies and extensive B2B experience
- Opportunities for further training and professional development
- Trust-based working hours and the option to work from home are standard for us
- Contributions to company pension plans
- Diverse team events and joint activities
- Job ticket (public transport subsidy)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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