Head of Performance Marketing responsible for scaling E - Commerce efforts in the beauty sector. Leading a team to optimize performance across various channels including Meta, TikTok, and Google.
About the role
- Demand Generation Manager overseeing end-to-end strategy and execution of marketing programs at LILT. Collaborating with Sales and Marketing Operations to drive pipeline and revenue.
Responsibilities
- Own the end-to-end strategy, execution, and iteration of a repeatable demand engine.
- Build and automate high-impact digital programs across paid and organic channels.
- Lead experimentation efforts to optimize the marketing funnel and ensure data-driven governance.
- Collaborate closely with Sales, ADRs, and Marketing Operations to convert interest into qualified pipeline.
- Own the tracking architecture for campaigns, ensuring clear ROI visibility.
- Partner closely with Marketing Operations to define lead scoring and automated routing logic.
- Work closely with ADR team to convert MQLs into pipeline.
Requirements
- 5+ years in B2B Demand Generation within a SaaS environment.
- Deep foundational knowledge across the digital stack, including Google Ads, LinkedIn Advertising, and social platforms.
- Advanced proficiency in navigating complex marketing stacks, including Salesforce, Marketo/HubSpot, and Google Analytics.
- Practical exposure to leveraging enrichment and intent signals through platforms such as Demandbase, 6Sense, G2, Bombora, Clearbit, or ZoomInfo.
- Proven experience implementing AI-enabled workflows to accelerate copy iteration, segmentation hypothesis, and automated performance summaries.
- Analytical mindset for interpreting data and translating it into actionable improvements.
- Self-motivated with a high motor; thrives in fast-paced, high-growth environments.
- Comfortable partnering with Sales and RevOps in a multi-stage funnel and enterprise motion.
Benefits
- Professional development opportunities
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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