Digital Growth Lead responsible for managing e - commerce growth and sales strategies at a consumer goods startup. Focused on performance and digital channel profitability with mentorship responsibilities.
About the role
- Campaign Manager at Kpler leading integrated growth marketing campaigns for trading business units. Collaborating with Product Marketing and Sales to drive ongoing demand and launch new products.
Responsibilities
- Lead the planning, execution, and performance tracking of integrated growth marketing campaigns for Kpler’s trading business units.
- Partnering closely with Product Marketing, Directors of Business Units, Sales, and Regional Marketers.
- Gather requirements, define campaign objectives, and orchestrate cross-functional efforts to launch new products and drive ongoing demand.
- Collaborate with external agencies, vendors and internal teams.
- Ensure campaigns are well-coordinated, localised and optimised for performance.
- Success in this role will be measured by on-time delivery, adherence to budget, and the ability to demonstrate campaign ROI through data-driven insights.
Requirements
- 4-6 years of B2B marketing experience, preferably within the commodity trading commodities, with a proven track record managing integrated marketing campaigns from planning through execution and analysis.
- Strong organisational skills with the ability to manage multiple simultaneous campaigns across different business units.
- Hands-on experience with marketing automation platforms (HubSpot) and CRM systems (Salesforce).
- Solid understanding of demand generation tactics, including digital advertising, email marketing, ABM and event marketing.
- Initiative-driven mindset with a bias for action and the ability to thrive in a fast-paced environment.
- Detail-oriented with a commitment to quality and a strong sense of ownership over campaign outcomes.
- Excellent written and verbal communication skills in English; able to translate complex ideas into clear, compelling marketing assets.
- Excellent interpersonal and communication skills to liaise effectively with internal stakeholders (Product Marketing, Sales, Regional Marketers) and external agencies.
Benefits
- Kpler is committed to providing a fair, inclusive and diverse work-environment
- We believe that different perspectives lead to better ideas
- Better ideas allow us to better understand the needs and interests of our diverse, global community
Job title
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