Senior Performance Marketing Manager at Uphold, focusing on Google ecosystem for Web - to - App transitions and user acquisition. Leading full - funnel strategies and optimizing marketing campaigns for growth.
About the role
- Performance Marketing Manager responsible for managing and optimizing client marketing strategies and campaigns. Focus on measurable results and creative partnerships with diverse clients.
Responsibilities
- Managing and advising our performance marketing clients (email, Awork, calls), including preparing, conducting, and following up on meetings
- Developing cross-channel marketing recommendations (Google Ads, Meta/LinkedIn/TikTok Ads, organic & paid) based on goals, funnel, and data
- Translating client goals into concrete actions: briefings, prioritization, implementation proposals, and testing roadmaps
- Day-to-day operational contributions: campaign planning, account structuring, ad/creative requirements, quality checks, and ongoing optimization together with the performance team
- Creating clear creative and copy briefs for designers/video editors and coordinating internal execution (task distribution, tracking timelines)
- Monitoring & reporting: analyzing performance data, deriving learnings, and presenting them clearly for clients (insights & next steps)
- Ensuring structured collaboration: documenting to-dos, improving processes, and acting as the interface between clients and the team
Requirements
- Advanced bachelor's or master's studies (e.g., business administration, marketing, communications, media, business psychology, or similar)
- Excellent communication skills: confident on calls, clear in emails/chats, professional demeanor with clients
- Strong interest in performance marketing and digital channels (Google Ads, social media ads, tracking/attribution basics, funnel thinking)
- Ability to think analytically and derive concrete action recommendations from data (e.g., KPIs like CPA, ROAS, CTR, CVR)
- Structured, independent work style and good sense for prioritization and project organization (you keep topics actively together)
- Hands-on mentality: willing to work operationally and take on responsibility
- Experience with tools like Google Ads, Meta Business Suite, Awork/Pipedrive/Brevo, etc., is a plus (not required)
- Very good German language skills (C1+) and good English skills
Benefits
- Flexible work: fully remote or hybrid from our Munich office
- Wellpass membership for your fitness and health
- Modern MacBook and top equipment
- Regular team events and a young, motivated team
- Exciting clients ranging from startups to corporations – guaranteed varied projects
Job title
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Not specified
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