Senior Associate managing clients' Paid Search campaigns in a performance - driven environment. Responsible for strategy execution, optimization, and deliverable sign - off across SEM programs.
About the role
- Marketing Campaign Manager at Peoples Bank responsible for designing and executing marketing campaigns via SalesForce Marketing Cloud. Leading campaign strategy and managing performance analysis of campaigns for optimization.
Responsibilities
- Responsible for designing and executing marketing campaigns via SalesForce Marketing Cloud
- Overseeing campaign calendar
- Managing campaign strategy, A/B testing
- Gathering requirements, submitting requests for creative assets
- Ensuring required compliance approvals on creatives and strategy are completed
- Reviewing (or requesting) data analysis on previous campaigns
- Lead Marketing Cloud requirements gathering for campaigns and projects
- Establish and maintain end-to-end campaign, which includes review, approvals, measurement, insights, and optimizations
- Channels include but are not limited to emails, landing pages, blogs, direct mail
- Oversee campaign calendar (dates, frequency, audience overlap, freeze dates)
- Serve as the main campaign lead for all day-to-day requests and prioritize based on bandwidth and business goals
- Manage campaign strategy, assets, campaign request forms (CRFs), and approvals
- Identify rigorous A/B and multivariate test-and-learn methodologies to achieve desired campaign results
- Analyze the success of past campaigns and use data to make recommendations for optimization
- Ensure campaigns comply with best practices and also maintain brand identity and standards
- Ensure optimal quality in campaign rendering, content, audience and segmentation, dynamic content and personalization, functional testing, send configuration, and scheduling parameters
- Own campaign performance reporting, including lead volume and conversion rates by channel to assess and optimize performance and update key stakeholders
- Responsible for testing campaigns for proper content, function, and rendering using Litmus and checklists
- Notifies stakeholders when campaigns are postponed, cancelled, and deployed
- Will perform special projects as assigned
Requirements
- Bachelor’s Degree marketing, advertising, public relations, graphic design or journalism required
- 2 years of retail or bank marketing experience
- Must be energetic, enthusiastic team player
- Creative mind
- Strong marketing background and able to combine creativity with analytically based decision making
- Effective organizational skills and ability to work on multiple campaigns simultaneously
- Strong ability to multi-task and prioritize time sensitive issues
- Excellent oral and written communication skills and ability to simplify complex situations
- Well-developed interpersonal skills to interact with internal and external business partners in a collaborative environment essential
- Leadership experience with desire to continue to grow
- Strong knowledge of Microsoft Word and Excel and not afraid to perform data analysis
- The ability to work with a broad range of internal and external business partners in a collaborative environment is essential
- Expectation to receive SalesForce certifications of MC Email Specialist, preference to receive certifications for MC Administrator and MC Developer
- Travel required
Benefits
- 401(k) retirement plan with an employer match
- Employee stock purchase plan
- Various education assistance programs such as student loan and tuition paydown/reimbursement
- Paid vacation and holidays
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Performance Marketing Manager for B2B at ZweiDigital, driving performance campaigns on social media platforms. Collaborating with clients and optimizing ads for LinkedIn, Google, and Facebook.
Performance Marketer responsible for profitable user acquisition and managing campaigns across multiple channels for innovative blockchain technology company.
Paid Social & Creative Specialist at Qoria developing social content strategies and analyzing performance metrics. Managing community engagement and creative production for multiple social channels.
Sr. Associate responsible for executing Pfizer’s search engine marketing campaigns. Collaborating with cross - functional teams to optimize strategies and performance for various brands.
Junior Paid Media Manager supporting the execution, optimisation, and reporting of global campaigns across platforms. Working with iconic media brands at Hearst UK in a collaborative environment.
Performance Marketing Manager tasked with planning and executing paid campaigns for a dental clinic. Responsibilities include optimizing performance funnels and overseeing budget management.
Paid Media Manager developing strategies and optimizing campaigns for Dolls Kill, a global fashion brand. Collaborating with teams to ensure alignment with promotional calendars and marketing goals.
Associate Director, Paid Search at OuterBox responsible for strategic leadership in SEM initiatives. Overseeing a team to drive traffic, conversions, and ROI for clients.
Driving paid acquisition strategies to scale registrations for Bumble's dating and friendship platforms. Collaborating with analytics and creative teams to maximize marketing impact.