Performance Marketing Manager for B2B at ZweiDigital, driving performance campaigns on social media platforms. Collaborating with clients and optimizing ads for LinkedIn, Google, and Facebook.
About the role
- Senior Associate managing clients' Paid Search campaigns in a performance-driven environment. Responsible for strategy execution, optimization, and deliverable sign-off across SEM programs.
Responsibilities
- Primary management of day-to-day account optimizations of SEM programs
- Execute the strategic vision for all SEM programs
- Analyze the results and provide optimization recommendations
- Handles Vendor relationships
- Work with sophisticated bid management strategies
- Utilize Analytics platforms (GA4) to understand success
- Prepare and present QBR/Monthly/Weekly and ad-hoc documents in collaboration with the full team
- Collaborate with the team implementing account setup, keyword builds, copy rollout, etc.
- Aid in establishing processes for the team to increase efficiency
- Ownership of client-facing deliverables, and provide sign-off for junior employees
Requirements
- 1.5 - 3 years of SEM experience
- Strong understanding of the technology behind Engine performance
- Extensive knowledge of Google Ads and Microsoft Ads
- Experience with Google Analytics, Adobe or Other Reporting Platform
- Experience with SA360 or another bid management platform
- Strong experience with using Microsoft Excel for analytics, using things like Pivot Tables and vlookups
- Ability to manage multiple accounts with minimal guidance
- Strong Experience using search engine and bid management platforms
- Excellent written and verbal communication skills, specifically in presentations and speaking to senior level client contacts
- Experience with large budget SEM management
- High attention to detail
- Google Ads, Microsoft Ads, SA360 and GA4 Certifications preferred
- Highly developed organization and communication skills is a must
- Bachelor's Degree preferred
Benefits
- competitive salaries and annual compensation review
- Flexible Time Off policy
- market-leading primary and secondary caregiver and parental leave policies
- hybrid in-office/remote working policy
- medical, dental and vision coverage
- generous PTO plan
- 401k program
- comprehensive family planning benefits
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