UKI Media Specialist responsible for media strategy and campaign execution in the UK and Ireland. Managing agency relationships and optimizing multi - million pound budgets to drive brand love.
About the role
- Senior Performance Marketing Manager at Uphold, focusing on Google ecosystem for Web-to-App transitions and user acquisition. Leading full-funnel strategies and optimizing marketing campaigns for growth.
Responsibilities
- Lead the end-to-end execution of the Google Stack (Search, Pmax, YouTube, Display, and UAC) across both Web and App environments.
- Own the paid flow from initial web click to app installation, ensuring a seamless user journey and high conversion rates.
- Partner with our design and tech teams to build, test, and scale high-performing landing pages.
- Own the A/B testing roadmap for paid web traffic.
- Drive the creative lifecycle for YouTube, Display, and UAC—from identifying "what looks like a winner" to briefing the creative team on performance-led iterations.
- Manage your own tracking and tagging via GTM and ensure we are ahead of the curve with Google’s latest initiatives (e.g., ICM - International/Innovative Customer Management).
- Move beyond vanity metrics to deeply understand incrementality and how our Google spend contributes to bottom-line growth.
Requirements
- 5+ years of performance marketing experience, with a heavy focus on Web growth and Google Ads.
- Proven Track Record: You have successfully scaled Search, Pmax, and YouTube campaigns with a clear ROI/ROAS focus.
- CRO Proficiency: Experience in optimizing landing pages and identifying friction points in a user funnel.
- Technical Skillset: Expert-level knowledge of GTM and Google Analytics 4 (GA4).
- Strategic Thinking: You can articulate the why behind a strategy, not just the how.
- Creative Eye: Ability to distinguish between "pretty" creative and "high-converting" creative.
- Agency & In-House Balance: If you come from an agency background, you must demonstrate "brand-side" ownership of the full funnel (tracking, creatives, and CRO).
Benefits
- An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
- An international team, in a cutting-edge field, working on the most fascinating projects.
- Growth and career opportunities, and the chance to be proactive and creative.
- A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
- Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
- Interesting events that keep you connected with the team and celebrate our success.
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