Hybrid Marketing Ops Manager – Performance, Data

at People

• Job title: Marketing Ops Manager – Performance, Data
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Lisboa, Portugal

About the role

• Marketing Ops Manager overseeing digital presence and marketing operations for an EdTech consortium. Responsible for managing CRM, SEO, content creation, and contractor coordination in a fast-paced environment.

Responsibilities

• Manage Code for All_'s Digital Presence
• Manage and create forms, CRM pipelines, landing pages, and workflows (HubSpot)
• Oversee and optimize our website performance, SEO, and user experience
• Own and create content for owned channels: social media; blog and external partnerships
• Ensure smooth execution of newsletters, email campaigns, and automations
• Monitor and improve overall digital performance metrics across channels
• Analyze and create data reports that directly represent all of our digital channel’s performance metrics
• Manage relationships with external contractors (design, PR, SEO, paid media, etc.)
• Ensure deliverables meet deadlines, quality standards, and align with business goals
• Produce or adapt marketing materials directly when needed (design, copywriting, content assets)
• Partner with contractors to execute paid media campaigns and monitor results
• Support the creation of marketing assets (digital and physical) for campaigns, sponsorships, events, and partnerships
• Collaborate with business unit leaders to define asset needs and deliverables; making sure you deliver to them on time and according to roadmap
• Ensure consistent brand voice and quality across all marketing materials.

Requirements

• 2+ years of experience in Marketing or Marketing Ops roles
• Skilled in copywriting and comfortable producing written content
• Hands-on CRM experience (ideally HubSpot), including automations and workflows
• Detail-oriented and capable of managing multiple priorities and roadmaps simultaneously
• Experience in SEO, newsletters, email campaigns, and digital channels (bonus if applied with AI tools or GPTs)
• Experience reporting and analyzing data from CRM and digital analytics tools
• Comfortable coordinating stakeholders and contractors, ensuring alignment with deadlines and goals
• Thrive in a fast-paced, cross-functional environment, where adaptability and structure are key.

Benefits

• Flexible work arrangements
• Professional development opportunities