Marketing Operations Specialist at ABB, creating marketing content and supporting sales for maritime solutions. Collaborating with teams globally to drive engagement and leads.
About the role
- Marketing Operations Specialist driving integrated marketing campaigns across vendor partners for Exclusive Networks. Ensuring campaign performance and collaboration with cross-functional teams in the cybersecurity sector.
Responsibilities
- Plan and execute integrated marketing campaigns across multiple vendor partners, ensuring alignment with strategic goals and timely stakeholder coordination.
- Manage and optimise marketing operations, including CRM workflows, email automation, lead nurturing programs, and internal CMS tools.
- Develop and deliver creative assets such as banners, social media graphics, email headers, and event collateral, ensuring brand and vendor compliance.
- Monitor campaign performance and provide regular reporting on key metrics such as engagement, conversions, and ROI, with insights to improve future campaigns.
- Collaborate cross-functionally with sales, content, design, and vendor teams to ensure seamless campaign execution and lead follow-up.
- Support marketing reviews and internal communication, contributing to quarterly and annual performance updates and sharing best practices across teams.
Requirements
- Proven experience in marketing automation and CRM.
- Proficiency in Canva or Adobe Express for creative asset production.
- Strong understanding of B2B marketing operations and campaign management.
- Excellent project management and organizational skills.
- Analytical mindset with experience in campaign reporting and performance tracking.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Strong communication and stakeholder management skills.
- Preferred Qualifications & Experience:
- Experience in the IT or cybersecurity channel.
- HubSpot experience (e.g., Marketing Software, Email Marketing).
Benefits
- Local benefit 1
- Local benefit 2
- Local benefit 3
- Local benefit 4
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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