Marketing Specialist focusing on developing strategies and tactics for internal and external communications. Supporting commercial and regional teams with their marketing initiatives.
About the role
- Marketing Manager overseeing the planning and execution of global marketing campaigns at EnergyNet. Collaborating with a team to drive engagement and build community in the energy sector.
Responsibilities
- Working with the MD, Senior Marketing Manager, and the wider Marketing team to write marketing strategy in line with the latest marketing trends and taking the lead to execute that strategy.
- Assisting with the design, production and distribution of all promotional materials relating to the portfolio.
- Planning and delivering cross-channel digital marketing campaigns in line with the project objectives.
- Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures.
- Designing, maintaining, and updating the events website.
- Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan.
- Continuous analysis and evaluation of marketing campaigns to improve performance.
- Leading PR activity, researching material for press releases, building relationships with relevant press and partners.
- Building and managing relationships with external suppliers and negotiating prices.
- Working with key media & marketing partners to secure valuable external promotions for the conferences.
Requirements
- Previous relevant proven experience is a must with a solid understanding of digital media landscape.
- Solid understanding of building and maintaining online communities is a must.
- Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media.
- Ability to write and executive strong marketing strategy in line with latest developments and trends.
- Excellent knowledge of best practice across email, social media, paid media, landing pages & websites.
- Strong experience in areas including insight development and audience segmentation.
- Experience using a CRM system such as Cvent, Pardot or Salesforce.
- Experience using a website CMS.
- In depth knowledge of marketing performance metrics with the ability to strategically interpret data trends and gaps, providing analysis & recommendations.
- Familiarity with data privacy regulations such as GDPR and PECR.
- Resilient, motivated and a starter/finisher, with a keen eye for detail are essential.
- Easily adaptable to changing markets and situations - flexibility to adapt marketing strategy to a startup portfolio as it adapts to learnings and at times changes direction, whilst growing, is a must.
- Enthusiastic and confident with a creative and imaginative problem-solving approach to tasks.
- Positive attitude and passion for delivering results-driven campaigns with a diligent and thorough approach to projects.
- Excellent communicator - great verbal and written communications skills that can translate complex data/technology in a simple way to a range of stakeholders.
- Must be able to travel for events when needed.
- French speaking is desirable but not essential.
- An interest in Africa’s energy and infrastructure sector and youth employment, and a strong willingness to learn.
Benefits
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Celebration day off (e.g. birthday, Diwali, Eid, etc)
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Subsidised Café
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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