Hybrid Marketing Coordinator

at SANS Institute

• Job title: Marketing Coordinator
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud, Tableau
• Location requirements: Hybrid, Swansea, United Kingdom

About the role

• Marketing Coordinator at SANS supports delivery of regional marketing campaigns for increased brand awareness. Coordinates with Sales and Global Marketing teams to execute effective marketing initiatives.

Responsibilities

• Supporting the planning, execution, and reporting of key campaigns.
• Provide a source of content ideas for campaign activity and annual strategy.
• Creating and maintain all internal and external documentation, ensuring it is consistent and on brand.
• Work closely with the EMEA Sales teams and wider Marketing Team to develop marketing strategies and campaigns for the EMEA region.
• Collaborate with the Global Marketing Team to contextualise and roll out SANS global marketing initiatives within the EMEA region through the use of integrated multi-channel marketing campaigns.
• Work closely with third parties and external media partners internationally to drive awareness and lead generation.
• Creating, testing, and monitoring regional content on SANS website to support marketing promotions, increase awareness of our EMEA events and increase the size of our EMEA database.
• Support the development of high quality content and collateral for distribution to market via social media, traditional media, and content and direct (print) marketing channels.
• Work closely with the Social Media Manager to develop and execute targeted social media campaigns for targeted audiences within the region.
• Create targeted and effective demand generation email campaigns in collaboration with regional Sales teams.
• Work closely with the PR Manager and local PR agencies to build SANS thought leadership position in the region.
• Create sales enablement materials in partnership with SANS Sales and Marketing teams, including presentation decks, sales flyers, and other communication materials.
• Work closely with the Campaign Marketing Manager to develop regional lead generation and demand generation initiatives and assist in regional B2B and B2C campaign development.
• Build and maintain working relationships with external media partners, with guidance from senior team members.
• Work closely with the PR Manager and Social Media Manager.
• Work closely with the EMEA Sales teams to drive marketing campaigns.
• Work closely with regional instructors to build both the SANS and instructor’s profile in region.
• Support budget tracking and ensure marketing costs are discussed with the Marketing Director.

Requirements

• 2-3+ years of marketing or marketing communications experience.
• Experience supporting and coordinating complex, multi-faceted marketing programs, contributing to successful delivery in a fast-paced environment.
• Strong organisational and project coordination skills, with experience working with internal stakeholders, external agencies, and managing multiple campaigns or projects simultaneously.
• Experience with either account-based marketing (ABM) or relationship marketing, or a strong interest in developing skills in this area.
• Experience working in a metrics-driven environment, with the ability to track and report on tactic and channel performance.
• A career path that demonstrates growing responsibility, hands-on campaign experience, and the ability to contribute to measurable marketing outcomes.
• Educated to degree level or equivalent.
• Experience using marketing automation and CRM tools (e.g. Marketo, Pardot, Marketing Cloud preferred), as well as familiarity with tools such as Smartsheet, Trello, or Tableau..
• A solid understanding of digital marketing channels, including email, paid and organic social media, and how these support wider business and marketing goals.
• Ability to manage multiple tasks and deadlines while maintaining strong attention to detail.
• Ability to prioritise workload effectively in response to changing business needs.
• Analytical mindset with a curiosity to measure performance, test ideas, and apply learnings to improve results.
• Understanding of the buyer’s journey, with experience supporting content mapping, creation, repurposing, and working with agencies or vendors on creative and content marketing initiatives.
• Strong interpersonal and communication skills, with the ability to collaborate effectively across cross-functional teams.
• Strong written and verbal communication skills in English, with experience creating or supporting content for demand generation emails, web, social, and campaign advertising across short- and long-form formats.
• Experience supporting budget management and identifying efficient ways to maximise marketing impact.
• Experience assisting with the marketing of live or virtual events.
• Ability to communicate in an additional modern European language.