Marketing Specialist focusing on developing strategies and tactics for internal and external communications. Supporting commercial and regional teams with their marketing initiatives.
About the role
- Coordenador de Marketing de Influência e Relações Públicas para a PACCO, desenvolvendo estratégias de marketing e relacionamento com influencers e imprensa.
Responsibilities
- Develop and lead the strategy for brand authorities, influencers, UGC (user-generated content) and creators.
- Plan and coordinate influencers associated with branding campaigns, corporate initiatives and product launches.
- Manage relationships with the press, opinion leaders and partners.
- Coordinate seeding and personalized gift strategies, aligning concept and creative aesthetics with the campaign scope and purpose.
- Liaise with, price and negotiate services from communication agencies, press offices and influencer agents.
- Prepare and review briefings and approve content together with Marketing management.
- Coordinate product dispatch from inventory and the distribution center and monitor delivery logistics.
- Review, validate and align budgets, contracts and payments with Finance.
- Track results, optimize strategies and generate analyses on brand impact and reputation.
- Prepare monthly reports with department KPIs.
- Act as the central Public Relations contact for events and activations.
Requirements
- Degree in Communications, Advertising, Journalism, Public Relations or related fields.
- Previous experience as a Communications Coordinator, in Influencer Marketing or Public Relations, preferably in agencies or marketing departments of companies focused on lifestyle, fashion, home décor or the luxury market.
- Experience working with social media and influencers in agencies and media outlets.
- Availability to travel and attend brand events.
- Intermediate English.
- Creativity and attention to detail.
- Strong organizational skills and efficient delivery workflows.
- A keen eye for influencer marketing.
- Problem-solving and analytical capabilities.
- Excellent communication and collaboration skills.
- Ability to work under pressure and manage deadlines.
- People management experience.
- Proactivity and willingness to learn and adapt.
Benefits
- Health and Dental Insurance
- Transportation voucher
- Meal allowance
- TotalPass
- Life insurance
- Weekly workplace exercise/wellness sessions
- Annual bonus based on targets and performance evaluation
- Partnerships with universities
- Cafeteria with fresh fruit daily
- Quality of life and well-being initiatives
- Employee discount on product purchases
- Birthday gift card
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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