PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Build growth foundations from the ground up: Establish frameworks, processes, and systems that will support a future full-time growth team
- Develop and execute growth strategy: Create and implement tactical plans across acquisition, activation, retention, and revenue—then execute them yourself
- Hands-on campaign execution: Design, launch, and optimize growth campaigns across multiple channels (not just planning, but doing)
- Set up measurement infrastructure: Implement analytics, tracking, and reporting systems to measure growth performance
- Run rapid experiments: Design, execute, and analyze growth tests to identify what works in our professional services/IT market
- Create scalable playbooks: Document successful tactics, processes, and learnings for the future growth team
- Partner cross-functionally: Work directly with product, sales, and marketing to align growth initiatives (rolling up sleeves to collaborate, not just delegate)
- Optimize existing channels: Audit and improve current marketing and growth efforts with hands-on optimization work
- Prepare for full-time hire: Build the roadmap, systems, and documentation that will enable a permanent Head of Growth to hit the ground running
Requirements
- Professional services/agency/IT experience (required): Deep understanding of growth dynamics in B2B professional services, agency, or IT sectors
- Hands-on execution skills: You're a doer, not just a strategist. You can execute campaigns, write copy, analyze data, and optimize funnels yourself
- Strategic thinking ability: While hands-on, you also think strategically about what to build and why, with an eye toward long-term scalability
- Builder mentality: Experience creating growth systems, processes, and infrastructure from scratch
- Proven growth experience: 5+ years driving growth with demonstrated results, including senior-level strategic work
- Self-sufficient operator: Can work independently with minimal oversight, making smart decisions and prioritizing effectively
- Data-driven approach: Comfortable with analytics, metrics, and using data to inform both strategy and tactical decisions
- Growth toolkit expertise: Proficient with growth frameworks, experimentation methods, and modern marketing/growth tools
- Documentation mindset: Creates clear processes and playbooks that others can follow
- Excellent communicator: Can articulate strategy and rally stakeholders, even in a part-time capacity
- EU-based (required): Must be based in the EU with ability to travel to Vienna, Austria for occasional on-site meetings
Benefits
- Rare opportunity to establish growth foundations that will shape the company's trajectory
- Freedom to design and implement systems your way, with trust and support from leadership
- Flexible engagement: 16-24 hours per week as a contractor/freelancer, allowing you to manage your schedule
- Your work will directly enable future growth and set up the next full-time hire for success
- Collaborative environment: Work with talented professionals who value expertise and appreciate strategic + tactical contributions
- Your industry knowledge will be recognized and leveraged, not learned from scratch
- Work on industry-leading technology: driving growth for Elevantiq and Vendure, one of the leading headless open source ecommerce platforms worldwide
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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