Analista de Negócios (Growth & Performance) focusing on data - driven decision - making for campaign optimization at Riachuelo. Engaging with digital marketing to improve customer acquisition and retention.
About the role
- Marketing & Growth Lead leading strategic marketing initiatives in digital solutions for Supply Chain with a focus on B2B demand generation. Collaborating with global teams and managing multiple projects.
Responsibilities
- Develop and execute the quarterly marketing plan aligned with commercial objectives.
- Define clear KPIs and monitor the performance of initiatives.
- Structure the editorial calendar, campaigns, and reporting routines.
- Propose, test, and implement new growth initiatives.
- Manage and grow the company's institutional presence on LinkedIn.
- Plan and execute sponsored campaigns focused on B2B demand generation.
- Create strategic content to strengthen positioning, awareness, and conversion.
- Generate qualified leads in direct alignment with the sales team.
- Coordinate participation in sponsored events, trade shows, and activations.
- Structure and execute pre- and post-event campaigns.
Requirements
- Strong experience in B2B marketing or technology.
- Experience with digital campaigns (organic and paid).
- Knowledge of B2B content, paid media, marketing automation, and demand generation.
- Familiarity with organizing events, trade shows, and corporate activations.
- Experience in internal marketing and internal communications (desirable).
- Advanced English (B2/C1/C2).
Benefits
- Cutting-edge environment — innovation in our DNA: challenging projects alongside skilled specialists.
- Continuous development — discounts and partnerships with top universities and tech platforms in Brazil.
- Language learning without barriers — special rates on language-learning platforms.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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