Hybrid Director, Growth Marketing

at Empire State Realty Trust

• Job title: Director, Growth Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $170,000 - $185,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Director of Growth Marketing leading digital acquisition and optimization for ESB and ESRT websites. Responsible for performance, conversion, and continuous growth through strategic initiatives.

Responsibilities

• Own the performance, conversion, and ongoing optimization of the ESB and ESRT websites as core revenue channels
• Lead website strategy, UX optimization, and funnel performance across ticket sales and leasing objectives
• Own a structured experimentation roadmap, including A/B testing, multivariate testing, and bandit testing
• Direct continuous website updates, enhancements, and optimization initiatives to improve engagement and conversion
• Partner with vendors and internal teams to design, test, and launch new website features and components
• Ensure analytics and tagging frameworks support accurate testing, attribution, and decision-making
• Own paid media strategy and performance across search, social, display, and programmatic channels
• Direct and manage external digital advertising agency, setting strategy, priorities, and performance expectations
• Act as the internal owner of paid media decisions, including channel mix, budget allocation, testing plans, and scaling strategy
• Apply disciplined, ROI-driven decision-making to continuously improve efficiency and performance
• Develop and execute digital growth strategies aligned with company goals and annual KPIs
• Drive YoY growth through paid acquisition, SEO/AEO, website optimization, and testing
• Monitor and optimize KPIs across acquisition, conversion, and revenue performance
• Track campaign costs and prioritize ROI across all digital marketing efforts
• Manage digital marketing budgets and ensure efficient deployment of spend
• Own performance and optimization of OTA and third-party marketplace pages
• Report weekly, monthly, and quarterly results to senior leadership with clear insights and recommendations

Requirements

• 5–12+ years of experience owning digital growth, performance marketing, or digital acquisition with direct responsibility for website performance and paid media results
• Hands-on experience using data, testing frameworks, and analytics to drive measurable improvements in acquisition efficiency and conversion
• Proven experience leading website optimization, conversion rate optimization, and structured testing programs with measurable revenue impact
• Demonstrated success owning paid media strategy and directing external digital advertising agencies
• Experience leading multi-channel digital budgets and optimizing spend based on ROI
• Bachelor’s degree preferred, but not required; equivalent practical experience strongly considered

Benefits

• Competitive base salary and bonus
• Health/Dental/Vision insurance
• Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
• Voluntary Enhanced LTD Program
• Voluntary Hospital, Accident, and Cancer Programs
• 401(k) with 100% match up to 5%
• Paid parental leave
• Pre-tax transit accounts
• Employee Assistance Program for emotional, financial, and legal support