Senior Manager leading AI innovation in Growth Marketing organization at Airwallex for global performance. Collaborating with cross - functional teams and driving operational efficiency across marketing.
About the role
- Director of Growth Marketing leading digital acquisition and optimization for ESB and ESRT websites. Responsible for performance, conversion, and continuous growth through strategic initiatives.
Responsibilities
- Own the performance, conversion, and ongoing optimization of the ESB and ESRT websites as core revenue channels
- Lead website strategy, UX optimization, and funnel performance across ticket sales and leasing objectives
- Own a structured experimentation roadmap, including A/B testing, multivariate testing, and bandit testing
- Direct continuous website updates, enhancements, and optimization initiatives to improve engagement and conversion
- Partner with vendors and internal teams to design, test, and launch new website features and components
- Ensure analytics and tagging frameworks support accurate testing, attribution, and decision-making
- Own paid media strategy and performance across search, social, display, and programmatic channels
- Direct and manage external digital advertising agency, setting strategy, priorities, and performance expectations
- Act as the internal owner of paid media decisions, including channel mix, budget allocation, testing plans, and scaling strategy
- Apply disciplined, ROI-driven decision-making to continuously improve efficiency and performance
- Develop and execute digital growth strategies aligned with company goals and annual KPIs
- Drive YoY growth through paid acquisition, SEO/AEO, website optimization, and testing
- Monitor and optimize KPIs across acquisition, conversion, and revenue performance
- Track campaign costs and prioritize ROI across all digital marketing efforts
- Manage digital marketing budgets and ensure efficient deployment of spend
- Own performance and optimization of OTA and third-party marketplace pages
- Report weekly, monthly, and quarterly results to senior leadership with clear insights and recommendations
Requirements
- 5–12+ years of experience owning digital growth, performance marketing, or digital acquisition with direct responsibility for website performance and paid media results
- Hands-on experience using data, testing frameworks, and analytics to drive measurable improvements in acquisition efficiency and conversion
- Proven experience leading website optimization, conversion rate optimization, and structured testing programs with measurable revenue impact
- Demonstrated success owning paid media strategy and directing external digital advertising agencies
- Experience leading multi-channel digital budgets and optimizing spend based on ROI
- Bachelor’s degree preferred, but not required; equivalent practical experience strongly considered
Benefits
- Competitive base salary and bonus
- Health/Dental/Vision insurance
- Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
- Voluntary Enhanced LTD Program
- Voluntary Hospital, Accident, and Cancer Programs
- 401(k) with 100% match up to 5%
- Paid parental leave
- Pre-tax transit accounts
- Employee Assistance Program for emotional, financial, and legal support
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Director of Growth Marketing focused on high - profile lead generation across digital channels. Collaborating with analytics and CRM teams to optimize marketing performance and client engagement.
Specialist leading growth strategies for paid media campaigns in a digital marketing team. Focusing on performance and data - driven decision - making to maximize results with stakeholders.
Consultant role at NIO focusing on growth strategies for customer monetization and retention. Collaborating across teams to enhance customer relationships and achieve growth targets.
Growth Marketing Lead at Develop Health utilizing AI to accelerate access to medications. Responsible for campaign ownership, messaging, and driving growth through various channels.
Market Growth Specialist executing multi - channel marketing campaigns for Anders accounting firm. Collaborating with teams to support strategic growth initiatives and optimize campaign performance.
Senior Growth Marketing Manager at Everise responsible for lead generation strategy and campaign execution across digital platforms. Leading a team to drive qualified pipeline growth and marketing impact.
Analyst supporting strategic growth projects at Localiza&Co. Focuses on new growth avenues and implementations in Brazil.
Marketing Specialist in Notion's EMEA Marketing team driving pipeline contribution across multiple channels. Collaborating with teams to execute marketing programs that engage and convert leads and pipeline.
Growth Coordinator at Web Summit owning lead generation and outbound growth for Partnerships team. Sourcing data and building campaigns to scale partnerships revenue.