User Acquisition Team Lead at Mistplay driving user acquisition strategies for mobile gaming rewards. Leading a team to optimize campaigns and explore new media channels for growth.
About the role
- Analista de Negócios (Growth & Performance) focusing on data-driven decision-making for campaign optimization at Riachuelo. Engaging with digital marketing to improve customer acquisition and retention.
Responsibilities
- Monitor key metrics from campaign sources through in‑product user behavior.
- Identify bottlenecks and opportunities for improvement at each stage of the funnel.
- Assess the volume, quality and evolution of the user bases/cohorts generated by campaigns.
- Consolidate data from multiple sources (media, product and conversions).
- Build dashboards and executive tracking views.
- Analyze trends, variances and the impact of campaigns on funnel progression.
- Develop hypotheses and run A/B tests focused on incremental impact.
- Produce actionable insights to inform strategic decisions.
- Serve as the interface with media and acquisition teams.
- Ensure campaigns are executed according to strategy and schedule.
- Propose adjustments to targeting, audiences and creative/offer placements.
- Document learnings and ensure replication of best practices.
Requirements
- Experience analyzing performance in digital campaigns and acquisition funnels.
- Hands-on experience managing performance data and monitoring KPIs.
- Experience creating, monitoring or optimizing campaigns (Google, Meta, TikTok or similar).
- Ability to consolidate data from multiple sources.
- Intermediate knowledge of GA4, Looker Studio and/or Power BI.
- Basic to intermediate SQL skills.
- Experience with A/B testing and impact analysis.
- Nice to have:
- Experience with digital products or financial services.
- Knowledge of tracking, event instrumentation and traffic source analysis.
- Familiarity with attribution modeling or incrementality analysis.
Benefits
- Health insurance
- Dental insurance
- Meal or food allowance
- Telemedicine
- Gympass
- Partnership with Sesc
- Work‑from‑home allowance
- PPR – Profit‑Sharing Program (performance participation)
- Private pension plan
- Group life insurance
- Pharmacy discount program
- Educational partnerships
- Online learning platform
- Discounts at Riachuelo
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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