VP of Digital Growth & Acquisition marketing improving funnel performance and conversion efficiency across OnePay. Collaborating with teams to drive marketing strategies and structured experimentation.
About the role
- Marketing Specialist managing affiliate partnerships to grow user acquisitions at Borrowell. Focused on leveraging platforms to optimize financial insights for Canadians.
Responsibilities
- Partner Channels: Scale programmatic mobile app partners, leveraging AppsFlyer (or similar) to track performance and combat ad fraud; scale affiliate web partners using platforms like Impact Radius.
- Technical Proficiency: Ensure tracking and attribution are accurate by working with internal Engineering and Data teams and with partners, as applicable
- Creative: Develop, deliver and test creative assets such as graphics, videos/animations, and landing pages based on the audience segments
- Analysis and Reporting: Maintain performance dashboards to identify opportunities to grow volume, improve ROI and empower partners to optimize their campaigns
- Experimentation: Design and execute tests on messaging, landing pages, and creative formats to improve conversions through the user journey
Requirements
- Experience: 2+ years in scaling partnerships, referrals or affiliate (B2C or B2B)
- Marketing stack: Hands-on experience with AppsFlyer (or equivalent) and affiliate platforms (e.g. Impact Radius or equivalent)
- Technical Proficiency: Deep understanding of attribution for web and mobile app (we use AppsFlyer), event/pixel setup, tracking links, and UTMs
- Data-Driven: Experience analyzing and making recommendations using data (we use Looker), while applying intuition as appropriate
- Nice to haves: Experience working in fintech, e-commerce or an online marketplace
- Experience working with influencers and UGC (user-generated content)
Benefits
- The Opportunity - join and have a major impact at a growing company that is helping Canadians feel confident about money.
- Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
- Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
- Maternity & Parental Leave Top-up - available to new parents
- WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
- Employee Development Benefit - annual reimbursements on payments to help your learning
- Givewell Benefit - 1 paid volunteer day a year to give back to the community
- Flexibility - flexible working hours and a flexible vacation policy
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