Hybrid Marketing Specialist – Growth

at Borrowell

• Job title: Marketing Specialist – Growth
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: CA$65,000 - CA$95,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Marketing Specialist managing affiliate partnerships to grow user acquisitions at Borrowell. Focused on leveraging platforms to optimize financial insights for Canadians.

Responsibilities

• Partner Channels: Scale programmatic mobile app partners, leveraging AppsFlyer (or similar) to track performance and combat ad fraud; scale affiliate web partners using platforms like Impact Radius.
• Technical Proficiency: Ensure tracking and attribution are accurate by working with internal Engineering and Data teams and with partners, as applicable
• Creative: Develop, deliver and test creative assets such as graphics, videos/animations, and landing pages based on the audience segments
• Analysis and Reporting: Maintain performance dashboards to identify opportunities to grow volume, improve ROI and empower partners to optimize their campaigns
• Experimentation: Design and execute tests on messaging, landing pages, and creative formats to improve conversions through the user journey

Requirements

• Experience: 2+ years in scaling partnerships, referrals or affiliate (B2C or B2B)
• Marketing stack: Hands-on experience with AppsFlyer (or equivalent) and affiliate platforms (e.g. Impact Radius or equivalent)
• Technical Proficiency: Deep understanding of attribution for web and mobile app (we use AppsFlyer), event/pixel setup, tracking links, and UTMs
• Data-Driven: Experience analyzing and making recommendations using data (we use Looker), while applying intuition as appropriate
• Nice to haves: Experience working in fintech, e-commerce or an online marketplace
• Experience working with influencers and UGC (user-generated content)

Benefits

• The Opportunity - join and have a major impact at a growing company that is helping Canadians feel confident about money.
• Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
• Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
• Maternity & Parental Leave Top-up - available to new parents
• WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
• Employee Development Benefit - annual reimbursements on payments to help your learning
• Givewell Benefit - 1 paid volunteer day a year to give back to the community
• Flexibility - flexible working hours and a flexible vacation policy