PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Own and scale Attio’s demand generation strategy across various channels
- Design, launch, and optimise multi-channel paid campaigns
- Experiment with and scale community, referral, and LLMO strategies
- Create and manage audience-specific initiatives
- Develop lifecycle marketing programmes to drive activation and engagement
- Collaborate with marketing site team and Product for conversion optimisations
- Build, mentor, and scale a cross-functional growth organization
- Own growth analytics and performance reporting
Requirements
- 12+ years of experience in growth marketing in B2B tech or product-led organizations
- Proven ability targeting mid-market customers and driving growth for firms with 500–1,000+ employees
- Deep experience in building and scaling B2B growth marketing functions
- Comprehensive understanding of social, CRO, and lifecycle marketing
- Proven success driving adoption and revenue in PLG environments
Benefits
- Health insurance
- Retirement plans
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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