Hybrid Growth Marketing Manager – Direct, Mid-Market & Enterprise

at Yodeck

• Job title: Growth Marketing Manager – Direct, Mid-Market & Enterprise
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud, SQL
• Location requirements: Hybrid, Athens, Greece

About the role

• Growth Marketing Manager driving marketing strategies for Yodeck's mid-market and enterprise customer segments. Collaborating with cross-functional teams to enhance customer acquisition and retention efforts.

Responsibilities

• Align with Yodeck’s Marketing Strategy and identify underserved opportunities to build effective growth-marketing programs
• Own and evolve the ICP for your segment, ensuring we’re targeting the right personas with the right messages at the right time
• Collaborate with Product Marketing and Sales to surface field insights and influence messaging, value props, and storytelling
• Plan and run demand-generation programs: ABM, demo campaigns, webinars, upsell and cross sell promos
• Own the direct marketing calendar: product launches, seasonal promotions, industry initiatives
• For product releases, plan and launch in/outbound GTM campaigns with Customer Acquisition and Customer Success teams
• Own middle and bottom-of-funnel metrics for managed growth: SQL-to-Close, Demo Conversion, MRR (New & Expansion), Churn Reduction
• Optimize nurture, upsell, and churn prevention flows via HubSpot and CRM tools in collaboration with Lifecycle Marketing
• Align with SDRs and Sales to target high-ARPA accounts and accelerate pipeline progression to maximize CLTV
• Work with Customer Experience to optimize the full lifecycle: lead → engagement → subscription → expansion → advocacy
• Partner with Customer Acquisition on paid media campaigns and continuously optimize campaign assets using real-time data
• Work with Lifecycle and RevOps to improve segmentation, lead scoring, and marketing automation
• Coordinate with BI and RevOps to ensure accurate tracking and reporting on revenue attribution, campaign ROI, and funnel efficiency
• Align with the CRO team to execute A/B tests across email, landing pages, retargeting, and promotions to improve conversion rates
• Be on top of reporting for direct campaign contribution to pipeline and revenue across both new and existing accounts

Requirements

• 7–10+ years in B2B SaaS marketing with hands-on experience in demand generation and campaign execution
• Experience owning or significantly contributing to GTM campaigns, in close collaboration with PMM or Product teams
• Proven track record running multi-channel campaigns across email, paid media (LinkedIn, Google), webinars, and ABM platforms
• Strong grasp of full-funnel growth marketing: acquisition, onboarding, upsell/cross-sell, lifecycle retention
• Proficient in CRM and marketing automation platforms (HubSpot or Salesforce Marketing Cloud preferred)
• Data-driven and ROI-focused: experienced with funnel metrics, attribution, testing frameworks, and reporting dashboards
• Bonus: Experience in hybrid PLG + SLG environments, where marketing accelerates product-qualified leads (PQLs) into sales-assisted conversions and supports expansion within existing accounts.

Benefits

• Competitive salary
• Company-wide bonus scheme and a great Stock Option plan
• Amazing workplace, certified as Great Place to Work
• Hybrid Work From Home policy
• Office gym, nutritionist, and meal vouchers
• Individual training budget for professional development
• Private medical insurance plan
• Fun and collaborative start-up environment (with amazing offices!)
• Flexible working arrangements
• Commuting Expenses
• Equal opportunity and workplace diversity