Senior Manager leading AI innovation in Growth Marketing organization at Airwallex for global performance. Collaborating with cross - functional teams and driving operational efficiency across marketing.
About the role
- Growth Marketing Manager driving marketing strategies for Yodeck's mid-market and enterprise customer segments. Collaborating with cross-functional teams to enhance customer acquisition and retention efforts.
Responsibilities
- Align with Yodeck’s Marketing Strategy and identify underserved opportunities to build effective growth-marketing programs
- Own and evolve the ICP for your segment, ensuring we’re targeting the right personas with the right messages at the right time
- Collaborate with Product Marketing and Sales to surface field insights and influence messaging, value props, and storytelling
- Plan and run demand-generation programs: ABM, demo campaigns, webinars, upsell and cross sell promos
- Own the direct marketing calendar: product launches, seasonal promotions, industry initiatives
- For product releases, plan and launch in/outbound GTM campaigns with Customer Acquisition and Customer Success teams
- Own middle and bottom-of-funnel metrics for managed growth: SQL-to-Close, Demo Conversion, MRR (New & Expansion), Churn Reduction
- Optimize nurture, upsell, and churn prevention flows via HubSpot and CRM tools in collaboration with Lifecycle Marketing
- Align with SDRs and Sales to target high-ARPA accounts and accelerate pipeline progression to maximize CLTV
- Work with Customer Experience to optimize the full lifecycle: lead → engagement → subscription → expansion → advocacy
- Partner with Customer Acquisition on paid media campaigns and continuously optimize campaign assets using real-time data
- Work with Lifecycle and RevOps to improve segmentation, lead scoring, and marketing automation
- Coordinate with BI and RevOps to ensure accurate tracking and reporting on revenue attribution, campaign ROI, and funnel efficiency
- Align with the CRO team to execute A/B tests across email, landing pages, retargeting, and promotions to improve conversion rates
- Be on top of reporting for direct campaign contribution to pipeline and revenue across both new and existing accounts
Requirements
- 7–10+ years in B2B SaaS marketing with hands-on experience in demand generation and campaign execution
- Experience owning or significantly contributing to GTM campaigns, in close collaboration with PMM or Product teams
- Proven track record running multi-channel campaigns across email, paid media (LinkedIn, Google), webinars, and ABM platforms
- Strong grasp of full-funnel growth marketing: acquisition, onboarding, upsell/cross-sell, lifecycle retention
- Proficient in CRM and marketing automation platforms (HubSpot or Salesforce Marketing Cloud preferred)
- Data-driven and ROI-focused: experienced with funnel metrics, attribution, testing frameworks, and reporting dashboards
- Bonus: Experience in hybrid PLG + SLG environments, where marketing accelerates product-qualified leads (PQLs) into sales-assisted conversions and supports expansion within existing accounts.
Benefits
- Competitive salary
- Company-wide bonus scheme and a great Stock Option plan
- Amazing workplace, certified as Great Place to Work
- Hybrid Work From Home policy
- Office gym, nutritionist, and meal vouchers
- Individual training budget for professional development
- Private medical insurance plan
- Fun and collaborative start-up environment (with amazing offices!)
- Flexible working arrangements
- Commuting Expenses
- Equal opportunity and workplace diversity
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