Lifecycle Growth Lead nurturing user relationships from waitlist to active engagement at blockchain startup Sei. Focus on retention strategies and optimizing user behavior for improved lifetime value.
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Hybrid Director, Integrated Marketing – Special Projects, Growth Initiatives
Posted yesterday
About the role
- Director of Integrated Marketing overseeing special projects for growth initiatives at Grant Thornton. Leading strategy and execution across various service lines and marketing channels.
Responsibilities
- Own and deliver integrated marketing special projects that accelerate growth
- Lead end-to-end integrated initiatives to drive effectiveness and measure impact
- Develop and execute multi-channel integrated plans
- Partner with leaders to translate priorities into credible market narratives
- Establish a simple, repeatable operating model for special projects
Requirements
- Bachelor’s degree in Marketing, Business or relevant discipline, or equivalent experience.
- 10+ years in B2B marketing in complex, matrixed environments (professional services strongly preferred).
- Proven leadership in integrated demand generation and end-to-end campaign execution across channels.
- Demonstrated success leading one-firm / cross-functional initiatives, aligning stakeholders on strategy, messaging, and GTM execution.
- Strength in project/program leadership, prioritization, and turning ambiguity into an executable plan.
- Data-driven decisioning and comfort using insights to steer performance.
- Operational excellence orientation (process improvement / Lean) strongly valued.
Benefits
- Personalized and comprehensive benefits
- Health insurance programs
- Employee assistance program
- Paid sick leave
- 401(k) savings plan for eligible employees
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