Hybrid Growth Generalist

Posted 2 hours ago

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About the role

  • Growth Generalist at Duvo managing product launches and enterprise marketing efforts. Collaborating across marketing and sales to generate pipelines and enable growth in retail and CPG.

Responsibilities

  • Own product launches end-to-end — positioning, assets, distribution, measurement. You don't wait for a brief. You write the brief, build the asset, ship it, and measure what happened.
  • Own campaign strategy and outcomes across channels. Brief and manage agency partners. Hold them accountable for pipeline, not impressions.
  • Write landing pages, emails, one-pagers, and sales collateral that convert enterprise buyers. Create and ship video and social content across LinkedIn, YouTube, and other channels. Repurpose customer stories, demos, and workflows into formats that drive reach and pipeline.
  • Build battle cards, objection handling guides, proof packs. Make it easier for Sales to close.
  • Build dashboards, track funnel metrics, run attribution. Know what's working and what's not - this week. Double down and scale what works.
  • Vibecode tools, calculators, and interactive assets. Find scrappy ways to generate leads and test ideas before they're "ready."
  • Early-stage GTM means things fall between the cracks. You pick them up.

Requirements

  • 2–4 years of growth marketing experience, ideally in enterprise software or SaaS
  • Startup DNA: Extremely organized and able to keep track of multiple projects while constantly context switching
  • Can build and ship: You can go from idea to live asset (landing page, tool, interactive content) without waiting for a designer or developer. Vibecoding, Webflow, Framer, plain HTML — whatever gets it live
  • Strong copywriting instincts for enterprise buyers - you can write for a VP Supply Chain and a deductions analyst in the same week
  • Generalist mindset: you work across demand gen, content, enablement, events, and ops without waiting for someone else to own the gap
  • Commercially minded: you think in pipeline and conversion, not leads and clicks
  • AI-native: you use AI tools daily to move faster - vibecoding, content generation, automation
  • Nice to have: Experience marketing to retail or CPG operators, Background in automation, AI, vibecoding, or adjacent enterprise software, ABM or account-based demand generation experience, Event marketing that drove pipeline, not just attendance, Motion design or video editing skills, Experience with product-led growth funnels (free → paid conversion)

Benefits

  • High ownership
  • High pace
  • Real impact
  • Occasional travel to key events

Job title

Growth Generalist

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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