Hybrid Growth – GTM Manager

at Booxi

• Job title: Growth – GTM Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Montreal, Canada

About the role

• Growth & GTM Manager responsible for building midmarket acquisition strategies for retail SaaS. Combining automation, AI, and growth marketing to scale a measurable pipeline.

Responsibilities

• Your mission: build and scale our midmarket acquisition engine by combining automation, AI and growth marketing to generate a qualified, measurable and scalable pipeline.
• Define and execute the ABM and multichannel outbound strategy (email, LinkedIn, Paid, retargeting) to target the right midmarket accounts.
• Build automation workflows (n8n, Zapier, AI agents…) to industrialize lead generation and nurturing.
• Identify and activate new AI / growth channels (smart scraping, data enrichment, automatic personalization, video AI…).
• Orchestrate and optimize nurturing workflows in HubSpot to accelerate MQL to SQL conversion.
• Manage and improve B2B Paid campaigns (LinkedIn Ads, Google Ads, etc.) with close monitoring of performance and ROI.
• Collaborate with Sales, PMM and RevOps teams to align targets, messaging and priorities.
• Analyze data and intent signals to identify the best opportunities and optimize the MQL→SQL→ARR funnel.
• Document, measure and scale experiments that have impact.
• Ensure the consistency and performance of the midmarket acquisition engine end-to-end from targeting to conversion.

Requirements

• Minimum 5 years of experience in Growth Marketing, Lead Generation or GTM Operations, preferably in a B2B SaaS or retail tech environment.
• Has built or automated an outbound/acquisition engine (ICP, scraping, enrichment, sequences).
• Proficient with tools: HubSpot, Clay, Lemlist, n8n, Zapier, Sales Navigator, Bright Data… and B2B Paid channels (LinkedIn Ads, Google Ads...).
• Strong knowledge of B2B Paid channels (LinkedIn Ads, Google Ads) to scale what works, without being a pure media buyer.
• Comfortable with data, APIs and inter-tool integrations.
• Strong analytical skills: you can interpret signals, measure funnel effectiveness and manage conversion KPIs.
• Entrepreneurial mindset: autonomous, results-oriented, comfortable with agile environments and constrained budgets.
• Curious and test-and-learn culture: you enjoy experimenting, documenting and scaling what works.
• Passion for AI and growth innovations and a desire to apply them to drive performance.
• Excellent written and spoken communication in French and English.

Benefits

• Concrete, stimulating projects with globally recognized retail brands.
• A close-knit and supportive team where collaboration is part of everyday work.
• Autonomy and trust to organize yourself and propose ideas.
• An international environment with a human-centered culture.
• A real work-life balance, because we want you to feel good in what you do.