Senior Product Marketing Manager at Remerge shaping product narratives and market insights. Collaborating with teams to align product offerings with customer needs in the AdTech space.
About the role
- Your mission: build and scale our midmarket acquisition engine by combining automation, AI and growth marketing to generate a qualified, measurable and scalable pipeline.
- Define and execute the ABM and multichannel outbound strategy (email, LinkedIn, Paid, retargeting) to target the right midmarket accounts.
- Build automation workflows (n8n, Zapier, AI agents…) to industrialize lead generation and nurturing.
- Identify and activate new AI / growth channels (smart scraping, data enrichment, automatic personalization, video AI…).
- Orchestrate and optimize nurturing workflows in HubSpot to accelerate MQL to SQL conversion.
- Manage and improve B2B Paid campaigns (LinkedIn Ads, Google Ads, etc.) with close monitoring of performance and ROI.
- Collaborate with Sales, PMM and RevOps teams to align targets, messaging and priorities.
- Analyze data and intent signals to identify the best opportunities and optimize the MQL→SQL→ARR funnel.
- Document, measure and scale experiments that have impact.
- Ensure the consistency and performance of the midmarket acquisition engine end-to-end from targeting to conversion.
Requirements
- Minimum 5 years of experience in Growth Marketing, Lead Generation or GTM Operations, preferably in a B2B SaaS or retail tech environment.
- Has built or automated an outbound/acquisition engine (ICP, scraping, enrichment, sequences).
- Proficient with tools: HubSpot, Clay, Lemlist, n8n, Zapier, Sales Navigator, Bright Data… and B2B Paid channels (LinkedIn Ads, Google Ads...).
- Strong knowledge of B2B Paid channels (LinkedIn Ads, Google Ads) to scale what works, without being a pure media buyer.
- Comfortable with data, APIs and inter-tool integrations.
- Strong analytical skills: you can interpret signals, measure funnel effectiveness and manage conversion KPIs.
- Entrepreneurial mindset: autonomous, results-oriented, comfortable with agile environments and constrained budgets.
- Curious and test-and-learn culture: you enjoy experimenting, documenting and scaling what works.
- Passion for AI and growth innovations and a desire to apply them to drive performance.
- Excellent written and spoken communication in French and English.
Benefits
- Concrete, stimulating projects with globally recognized retail brands.
- A close-knit and supportive team where collaboration is part of everyday work.
- Autonomy and trust to organize yourself and propose ideas.
- An international environment with a human-centered culture.
- A real work-life balance, because we want you to feel good in what you do.
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