CRM Campaign Manager at home24 driving engagement and revenue through impactful CRM campaigns. Managing newsletters, customer journeys, and data analysis to optimize performance in e - commerce.
NE
Hybrid Google Ads / SEA Marketing Manager – Growth Hacking, A/B Testing, Performance Marketing
Posted 3 months ago
About the role
- Marketing Manager focusing on growth hacking and A/B testing for Google Ads campaigns. Collaborating with clients and team to optimize digital marketing strategies in a hybrid office environment.
Responsibilities
- You are responsible for optimizing national and international Google campaigns (including YouTube) for our clients with advertising budgets of €5,000–€100,000 per month
- You design A/B tests and data-driven experiments for online shops, platforms, and websites
- You perform analyses using Google Analytics and other tools to optimize online shops and websites for visitors
- You maintain direct contact with our clients and partners
- Together with the team, you analyze existing projects and further develop them
- You work with Google Ads Editor, Google Analytics, Google Tag Manager, Google Data Studio, Keyword Planner, Microsoft Ads, and content management / online shop systems such as WordPress, Magento, or Shopware
Requirements
- You have completed, or are about to complete, a degree or vocational training in Business Administration / Marketing
- High quality standards and customer orientation are important to you
- You have strong analytical and conceptual skills
- You are familiar with terms such as CPC, CTR, CPA, keyword research, and conversion optimization
- You have some experience in marketing websites and online shops
- You are curious and have an interest in Google, innovative topics, and new technologies
- An eye for detail, a sense for user experience, and good German and English skills complete your profile
- Fluent written and spoken English
Benefits
- You can make a real impact yourself instead of waiting months for decisions from your superiors
- Continuous training, coaching, and workshop formats provided directly by Google and industry experts for your personal growth
- Remote-friendly company (home office, laptop, headset, JIRA, MS Teams/Zoom) — you decide where and how you want to live (business travel is not mandatory)
- Agile teams in a network organization working based on OKRs and 'Scrum-inspired' methods with the latest technologies (including Google's services and machine learning)
- Comfortable two-story office (220 m²) with a large team kitchen — not an open-plan office — located next to Dresden's "Großer Garten" for time to relax and be creative
- Terrace with grill, dartboard, table football, PlayStation, soft drinks, coffee, fruit, and communal cooking and dining
- Varied, self-responsible team events (quarterly)
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