Hybrid Google Ads / SEA Marketing Manager – Growth Hacking, A/B Testing, Performance Marketing

at Netzproduzenten®

• Job title: Google Ads / SEA Marketing Manager – Growth Hacking, A/B Testing, Performance Marketing
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: €35,000 - €60,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Magento, WordPress
• Location requirements: Hybrid, Dresden, Germany

About the role

• Marketing Manager focusing on growth hacking and A/B testing for Google Ads campaigns. Collaborating with clients and team to optimize digital marketing strategies in a hybrid office environment.

Responsibilities

• You are responsible for optimizing national and international Google campaigns (including YouTube) for our clients with advertising budgets of €5,000–€100,000 per month
• You design A/B tests and data-driven experiments for online shops, platforms, and websites
• You perform analyses using Google Analytics and other tools to optimize online shops and websites for visitors
• You maintain direct contact with our clients and partners
• Together with the team, you analyze existing projects and further develop them
• You work with Google Ads Editor, Google Analytics, Google Tag Manager, Google Data Studio, Keyword Planner, Microsoft Ads, and content management / online shop systems such as WordPress, Magento, or Shopware

Requirements

• You have completed, or are about to complete, a degree or vocational training in Business Administration / Marketing
• High quality standards and customer orientation are important to you
• You have strong analytical and conceptual skills
• You are familiar with terms such as CPC, CTR, CPA, keyword research, and conversion optimization
• You have some experience in marketing websites and online shops
• You are curious and have an interest in Google, innovative topics, and new technologies
• An eye for detail, a sense for user experience, and good German and English skills complete your profile
• Fluent written and spoken English

Benefits

• You can make a real impact yourself instead of waiting months for decisions from your superiors
• Continuous training, coaching, and workshop formats provided directly by Google and industry experts for your personal growth
• Remote-friendly company (home office, laptop, headset, JIRA, MS Teams/Zoom) — you decide where and how you want to live (business travel is not mandatory)
• Agile teams in a network organization working based on OKRs and 'Scrum-inspired' methods with the latest technologies (including Google's services and machine learning)
• Comfortable two-story office (220 m²) with a large team kitchen — not an open-plan office — located next to Dresden's "Großer Garten" for time to relax and be creative
• Terrace with grill, dartboard, table football, PlayStation, soft drinks, coffee, fruit, and communal cooking and dining
• Varied, self-responsible team events (quarterly)