Growth Marketing Associate supporting paid media and content marketing initiatives for Fred Astaire Dance Studios. Collaborating with teams to advance corporate and studio priorities in a hybrid work environment.
About the role
- Senior Paid Search Manager driving Search efforts in the NAM region for Workday. Responsible for budget allocation, campaign optimization, and strategic partnerships to achieve targets.
Responsibilities
- Develop and own the channel growth roadmap across brand, non-brand, and expansion campaigns, directly aligned to S1 ACV revenue targets
- Manage the allocation and optimization of Paid Search budgets to maximize pipeline targets for the region
- Oversee budget & bid management, audience segmentation, and optimization of campaign structures across major platforms
- Collaborate with our agency partner on setting up, monitoring, and optimizing ad campaigns, keywords, and ad copy for performance, adopting industry best practices
- Forecast spend, pipeline, and ACV contribution with high accuracy
- Drive the evolution of advanced paid search practices like value based bidding, Performance Max, AI Max, LLM paid programs, microconversion bidding, and dynamic search ads
- Launch new and scale existing paid search programs; expanding keyword coverage, experimenting with ad copy, audience targeting, and landing page testing
- Partner with various marketing teams, stakeholders, and agencies to build custom programs and strategies that will help Workday achieve our targets
- Develop paid search strategies aligned with Workday's business objectives
- Regularly generate campaign performance reports and presentations, highlighting key results, insights as well as next steps
- Serve as a subject matter expert (SME) to cross-functional stakeholders on Paid Search best practices
- Stay up to date on industry trends, algorithm changes, and new technologies
- Apply the latest best practices in paid search marketing to our campaigns
Requirements
- Bachelor’s degree or equivalent experience
- 8+ years of experience in SEM, with hands-on experience managing large SEM PPC campaigns
- Proficiency in analyzing web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console, and relevant ad platform dashboards
- Strong MS Excel skills (vlookups, pivot tables, data analysis)
- Comfortable speaking about and understanding the impact of core metrics such as CTR, CPC, CPL, MQL, and ROI
- Strong data storytelling skills to translate complex search metrics into actionable business insights
- Self-starter with strong attention to detail and organizational skills
- Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment
- Experience using Google Ads Editor and Microsoft Advertising Editor
- Experience with Google SA360 or any other bid management platforms
- Experience working in the B2B SaaS vertical (preferred)
- Experience managing agency or vendor relationships (preferred)
- Agency experience
Benefits
- Workday Bonus Plan
- Role-specific commission/bonus
- Annual refresh stock grants
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
CRM Campaign Manager at home24 driving engagement and revenue through impactful CRM campaigns. Managing newsletters, customer journeys, and data analysis to optimize performance in e - commerce.
Demand Generation Manager overseeing end - to - end strategy and execution of marketing programs at LILT. Collaborating with Sales and Marketing Operations to drive pipeline and revenue.
Head of Performance Marketing responsible for scaling E - Commerce efforts in the beauty sector. Leading a team to optimize performance across various channels including Meta, TikTok, and Google.
Dutch Google Ads Specialist focusing on client onboarding and performance optimization for Google Ads in a hybrid role. Seeking Dutch - speaking professionals with sales or marketing experience.
Campaign Manager at Kpler leading integrated growth marketing campaigns for trading business units. Collaborating with Product Marketing and Sales to drive ongoing demand and launch new products.
Digital Growth Lead responsible for managing e - commerce growth and sales strategies at a consumer goods startup. Focused on performance and digital channel profitability with mentorship responsibilities.
Senior Performance Marketing Manager at Uphold, focusing on Google ecosystem for Web - to - App transitions and user acquisition. Leading full - funnel strategies and optimizing marketing campaigns for growth.
Performance Marketing Manager responsible for managing and optimizing client marketing strategies and campaigns. Focus on measurable results and creative partnerships with diverse clients.