CRM Campaign Manager responsible for planning and executing Email and SMS strategies for Banter at Signet Jewelers. Collaborating across teams to ensure successful campaign outcomes.
About the role
- Senior Paid Search Manager driving Search efforts in the NAM region for Workday. Responsible for budget allocation, campaign optimization, and strategic partnerships to achieve targets.
Responsibilities
- Develop and own the channel growth roadmap across brand, non-brand, and expansion campaigns, directly aligned to S1 ACV revenue targets
- Manage the allocation and optimization of Paid Search budgets to maximize pipeline targets for the region
- Oversee budget & bid management, audience segmentation, and optimization of campaign structures across major platforms
- Collaborate with our agency partner on setting up, monitoring, and optimizing ad campaigns, keywords, and ad copy for performance, adopting industry best practices
- Forecast spend, pipeline, and ACV contribution with high accuracy
- Drive the evolution of advanced paid search practices like value based bidding, Performance Max, AI Max, LLM paid programs, microconversion bidding, and dynamic search ads
- Launch new and scale existing paid search programs; expanding keyword coverage, experimenting with ad copy, audience targeting, and landing page testing
- Partner with various marketing teams, stakeholders, and agencies to build custom programs and strategies that will help Workday achieve our targets
- Develop paid search strategies aligned with Workday's business objectives
- Regularly generate campaign performance reports and presentations, highlighting key results, insights as well as next steps
- Serve as a subject matter expert (SME) to cross-functional stakeholders on Paid Search best practices
- Stay up to date on industry trends, algorithm changes, and new technologies
- Apply the latest best practices in paid search marketing to our campaigns
Requirements
- Bachelor’s degree or equivalent experience
- 8+ years of experience in SEM, with hands-on experience managing large SEM PPC campaigns
- Proficiency in analyzing web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console, and relevant ad platform dashboards
- Strong MS Excel skills (vlookups, pivot tables, data analysis)
- Comfortable speaking about and understanding the impact of core metrics such as CTR, CPC, CPL, MQL, and ROI
- Strong data storytelling skills to translate complex search metrics into actionable business insights
- Self-starter with strong attention to detail and organizational skills
- Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment
- Experience using Google Ads Editor and Microsoft Advertising Editor
- Experience with Google SA360 or any other bid management platforms
- Experience working in the B2B SaaS vertical (preferred)
- Experience managing agency or vendor relationships (preferred)
- Agency experience
Benefits
- Workday Bonus Plan
- Role-specific commission/bonus
- Annual refresh stock grants
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Junior Performance Marketing Manager focusing on Meta Ads at Inspyr GmbH, a startup offering unique event formats. Responsible for managing performance campaigns and optimizing results.
PPC Specialist Senior optimizing digital marketing strategies and managing SEM campaigns for clients in Madrid. Identifying client needs and building strategic proposals while working in a hybrid model.
Digital Media Performance Marketing Manager collaborating on paid media campaigns for Trimble AECO. Focus on optimizing PPC and SEO strategies for global media growth.
Senior leader driving performance marketing strategies for Nasdaq's Capital Access Platforms division. Leading global performance marketing, SEO, paid media, and team mentorship.
Demand Generation Manager driving marketing performance and sales alignment for Marqeta. Focused on pipeline generation and campaign optimization across multiple channels.
SEA Performance Marketing Manager executing national and international campaigns at Nayoki Performance GmbH. Involves project management, customer consulting, and trend analysis in social media.
Performance Marketing Manager optimizing channel - spanning B2C campaigns for design products. Collaborating with product, sales, and design teams for effective marketing strategies.
Performance Optimization Manager at PPRO simplifying access to local payment methods. Focus on maximizing payment outcomes and driving performance for enterprise clients through data analysis and collaboration.
Paid Social Associate executing and optimizing paid acquisition campaigns for Prose's beauty products. Collaborating with the Paid Media team to analyze performance metrics and drive customer acquisition.