Lead global product marketing strategy for Deputy, a SaaS platform for workforce management. Drive revenue and position the company as an AI - first platform for hourly workers.
About the role
- Own, manage, optimize, and expand the outbound tech stack (Outreach, 6sense, LinkedIn Sales Navigator, Actively AI, Qualified, Clay)
- Ensure integrations are seamless and data flows correctly between systems
- Partner with Revenue Marketing and BDR leadership to design account and contact targeting strategies using buying signals, intent data, and firmographics
- Build, maintain, and refine automated workflows and agentic systems to reduce manual effort for outbound teams
- Partner with GTM Systems to ensure account and contact data is accurate, deduplicated, and enriched across systems
- Evaluate and pilot emerging AI-powered GTM technologies and build business cases for scaling
- Partner with enablement to train and support outbound teams on best practices for leveraging the tech stack
- Define and track outbound performance KPIs with Business Development Ops and make iterative improvements
- Collaborate cross-functionally with Ops, Sales, Marketing, and Enablement to align technology with outbound strategy
Requirements
- 5+ years in GTM Operations, Marketing Operations, or Sales Operations — with hands-on ownership of outbound technology
- Proven track record of implementing and optimizing outbound tech stacks in a B2B SaaS environment
- Deep hands-on experience with GTM technology stacks, including CRM systems (Salesforce, HubSpot)
- Experience with sales engagement tools (Outreach, SalesLoft)
- Experience with AI-driven prospecting tools (Actively, Clay, Pocus, ChatGPT API)
- Experience with automation platforms (Zapier, Workato, Glean)
- Strong project management skills and ability to work cross-functionally
- Comfortable with data hygiene, enrichment, and governance best practices
- Analytical mindset with experience defining and improving KPIs tied to outbound performance
- Preferred: Proficiency in SQL and at least one scripting language (Python, JavaScript)
- Application asks about authorization to work in the United States and visa sponsorship requirements (applicant must answer)
Benefits
- Health, dental, and vision insurance
- 401k
- Wellness reimbursement
- Take what you need vacation policy
- Generous parental leave for both primary and secondary caregivers
- Equity awards (new hire grant and opportunities for additional awards)
- Competitive health and wellness benefits
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Tech skills
Location requirements
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