Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
About the role
- Director of Paid Search responsible for optimizing paid search campaigns and leading marketing strategies at Tombras. Managing a team and developing client relationships for effective business growth.
Responsibilities
- Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns
- Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
- Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
- Research keywords, analyze their relevance and perform competitive analysis.
- Recommend landing page strategies and consult on landing page planning and optimizations
- Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
- A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
- Administer bid management tools to accurate pace daily paid search budgets
- Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, Kenshoo, and more
- Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
- Mentor, train, and develop Paid Search Analysts and Strategists to continually strengthen your team members
- Work with Paid Search Analysts to ensure billing and budget pacing is handled accurately and in a timely matter
- Leading a team within Paid Search and working closely with other internal departments to develop fully integrated search campaigns
- Champion department processes, stay current on search marketing industry trends and best practices
Requirements
- 6-7+ years of Paid Search experience within an advertising agency
- Google AdWords certifications - with 7+ years' experience with Google AdWords and Bing Ads
- 4+ years leading a team of several direct reports
- Experience managing multi-million dollar campaigns for enterprise clients
- Proven track record of successful client relationship development
- Strong analytical thinker
- Excellent communicator, team player and collaborator
- Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
- Intimate knowledge of paid search tactics including Search, Performance Max, Discovery, YouTube, Display, Local, Shopping, and App across Google, Bing and Apple.
- Experience working with various enterprise bidding platforms like Skai (Kenshoo), Adobe, Google Campaign Manager etc.
- Working knowledge around tracking solutions like pixels, Google Conversions, UET goals, Enhanced Conversions and offline conversions tracking.
- Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite.
- Intimate knowledge of website analytics programs (Google Analytics, Adobe, etc.)
- Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field.
Benefits
- Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
- Dog-friendly offices
- Unlimited PTO
- Generous parental leave for primary and non-primary caregivers.
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation
- Employer-paid Dental & Vision
- A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
- New, Modern building in Downtown Knoxville
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