Demand Generation Manager overseeing end - to - end strategy and execution of marketing programs at LILT. Collaborating with Sales and Marketing Operations to drive pipeline and revenue.
About the role
- Director of Paid Search responsible for optimizing paid search campaigns and leading marketing strategies at Tombras. Managing a team and developing client relationships for effective business growth.
Responsibilities
- Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns
- Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
- Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
- Research keywords, analyze their relevance and perform competitive analysis.
- Recommend landing page strategies and consult on landing page planning and optimizations
- Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
- A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
- Administer bid management tools to accurate pace daily paid search budgets
- Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, Kenshoo, and more
- Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
- Mentor, train, and develop Paid Search Analysts and Strategists to continually strengthen your team members
- Work with Paid Search Analysts to ensure billing and budget pacing is handled accurately and in a timely matter
- Leading a team within Paid Search and working closely with other internal departments to develop fully integrated search campaigns
- Champion department processes, stay current on search marketing industry trends and best practices
Requirements
- 6-7+ years of Paid Search experience within an advertising agency
- Google AdWords certifications - with 7+ years' experience with Google AdWords and Bing Ads
- 4+ years leading a team of several direct reports
- Experience managing multi-million dollar campaigns for enterprise clients
- Proven track record of successful client relationship development
- Strong analytical thinker
- Excellent communicator, team player and collaborator
- Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
- Intimate knowledge of paid search tactics including Search, Performance Max, Discovery, YouTube, Display, Local, Shopping, and App across Google, Bing and Apple.
- Experience working with various enterprise bidding platforms like Skai (Kenshoo), Adobe, Google Campaign Manager etc.
- Working knowledge around tracking solutions like pixels, Google Conversions, UET goals, Enhanced Conversions and offline conversions tracking.
- Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite.
- Intimate knowledge of website analytics programs (Google Analytics, Adobe, etc.)
- Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field.
Benefits
- Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
- Dog-friendly offices
- Unlimited PTO
- Generous parental leave for primary and non-primary caregivers.
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation
- Employer-paid Dental & Vision
- A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
- New, Modern building in Downtown Knoxville
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Head of Performance Marketing responsible for scaling E - Commerce efforts in the beauty sector. Leading a team to optimize performance across various channels including Meta, TikTok, and Google.
Dutch Google Ads Specialist focusing on client onboarding and performance optimization for Google Ads in a hybrid role. Seeking Dutch - speaking professionals with sales or marketing experience.
Campaign Manager at Kpler leading integrated growth marketing campaigns for trading business units. Collaborating with Product Marketing and Sales to drive ongoing demand and launch new products.
Digital Growth Lead responsible for managing e - commerce growth and sales strategies at a consumer goods startup. Focused on performance and digital channel profitability with mentorship responsibilities.
Senior Performance Marketing Manager at Uphold, focusing on Google ecosystem for Web - to - App transitions and user acquisition. Leading full - funnel strategies and optimizing marketing campaigns for growth.
Performance Marketing Manager responsible for managing and optimizing client marketing strategies and campaigns. Focus on measurable results and creative partnerships with diverse clients.
Senior Associate managing clients' Paid Search campaigns in a performance - driven environment. Responsible for strategy execution, optimization, and deliverable sign - off across SEM programs.
Performance Marketing Manager for B2B at ZweiDigital, driving performance campaigns on social media platforms. Collaborating with clients and optimizing ads for LinkedIn, Google, and Facebook.
Marketing Campaign Manager at Peoples Bank responsible for designing and executing marketing campaigns via SalesForce Marketing Cloud. Leading campaign strategy and managing performance analysis of campaigns for optimization.