JB
JCC Greater BostonCampaign Manager
Campaign Manager optimizing and managing comprehensive fundraising campaigns for JCC Greater Boston. Working with diverse stakeholders to ensure campaign success and alignment with mission.
About the role
- Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns
- Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
- Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
- Research keywords, analyze their relevance and perform competitive analysis.
- Recommend landing page strategies and consult on landing page planning and optimizations
- Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
- A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
- Administer bid management tools to accurate pace daily paid search budgets
- Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, Kenshoo, and more
- Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
- Mentor, train, and develop Paid Search Analysts and Strategists to continually strengthen your team members
- Work with Paid Search Analysts to ensure billing and budget pacing is handled accurately and in a timely matter
- Leading a team within Paid Search and working closely with other internal departments to develop fully integrated search campaigns
- Champion department processes, stay current on search marketing industry trends and best practices
Requirements
- 6-7+ years of Paid Search experience within an advertising agency
- Google AdWords certifications - with 7+ years' experience with Google AdWords and Bing Ads
- 4+ years leading a team of several direct reports
- Experience managing multi-million dollar campaigns for enterprise clients
- Proven track record of successful client relationship development
- Strong analytical thinker
- Excellent communicator, team player and collaborator
- Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
- Intimate knowledge of paid search tactics including Search, Performance Max, Discovery, YouTube, Display, Local, Shopping, and App across Google, Bing and Apple.
- Experience working with various enterprise bidding platforms like Skai (Kenshoo), Adobe, Google Campaign Manager etc.
- Working knowledge around tracking solutions like pixels, Google Conversions, UET goals, Enhanced Conversions and offline conversions tracking.
- Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite.
- Intimate knowledge of website analytics programs (Google Analytics, Adobe, etc.)
- Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field.
Benefits
- Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
- Dog-friendly offices
- Unlimited PTO
- Generous parental leave for primary and non-primary caregivers.
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation
- Employer-paid Dental & Vision
- A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
- New, Modern building in Downtown Knoxville
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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