Assistant Brand Manager at Reckitt nurturing brands with strategic insight and creativity. Collaborating on brand journeys and delivering memorable marketing campaigns.
About the role
- Director, Brand Strategy overseeing brand strategy for Scripps across sports segments. Leading a team to enhance visibility and revenue while executing marketing campaigns from Atlanta office.
Responsibilities
- Oversee Brand Strategy across assigned brands
- Lead a team responsible for managing the strategy, execution, and development of the Scripps brands
- Develop and implement strategy to increase visibility and exposure
- Create marketing briefs for key marketing campaigns
- Manage and coordinate all media, communications, marketing, advertising and promotional activities
- Conceptualize, develop, and implement marketing plans and projects
- Manage productivity and effectiveness of those plans
- Devise and execute content marketing plans
- Build awareness, drive traffic, and create overall business value
Requirements
- BS/BA in related discipline or equivalent years of experience preferred
- Requires 8+ years of experience in marketing/brand strategy, with 5+ years in the sports industry
- Prior managerial experience preferred
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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