Chef de marque dans l’équipe Marketing, responsable des marques en santé digestive et de la croissance à long terme. Collaboration avec les équipes internes pour l’excellence des marques.
About the role
- Brand Manager for HCP Marketing at Galderma, developing marketing strategies for Cetaphil. Driving brand growth through cross-functional collaboration and innovative tactics.
Responsibilities
- Developing and executing the HCP marketing strategy for Cetaphil
- Driving average weekly recommendation share growth for Cetaphil across core categories
- Responsible for development of annual brand plans
- Delivering strategy to execution, resource allocation/optimization, agency management
- Lead creation and execution of best-in-class tactics and resources for multi-channel customer engagement
- Ensure optimal brand positioning, core messaging, and pull-through to maximize brand value
- Apply customer insights and market research to drive continuous improvement
- Optimize, revamp, and repurpose existing resources in a cost-efficient manner
- Own the relationship with digital and print vendors on creative agency management
- Ensure alignment with brand strategies and deliverable expectations are met/exceeded
- Drive innovation and market expertise
- Partner with sales leadership, field sales, and training for effective deployment of resources and messaging
- Lead the HCP Engagement Strategy and manage partnerships with thought leaders and professional organizations
Requirements
- Bachelor's degree in marketing or related field required
- Five (5) or more years of progressive product/brand management experience required
- MBA strongly preferred
- Three (3) or more years commercial biotechnology and/or pharmaceutical experience; experience and proven success in Product/Brand Marketing across various therapeutic areas (prescription, buy-and-bill, specialty) is required
- Expertise in developing strategic and annual brand plans; proven record of accomplishment in delivering brand level and overall portfolio financial objectives; achieving marketing KPIs. Including net sales and profit objectives.
- Demonstrated ability to lead brand and portfolio marketing.
- Strong operational skills and financial acumen; demonstrated ability to develop detailed brand plans
- Strong commercial and cross-functional experience required; proven track record of collaboration and coordination with key stake holders
- Product launch and lifecycle management experience; knowledge and experience in launching new products and product life cycle management
- Must be proficient in MS Office; especially Word, Excel and PowerPoint
- Exceptional leadership and communication skills; proven ability to work collaboratively in an environment.
- Comprehensive analytical/strategic thinking skills and decision-making; demonstrated ability to utilize data in fact-based decision-making (data to insights, to action). Providing solid business rationale, clear sense of structure, accountability, timelines and urgency.
Benefits
- Competitive wage with shift differential
- Annual bonus opportunities
- Career advancement and cross-training
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Chef de Marque en Marketing gérant les marques de santé digestive. Élaboration de stratégies et plans pour maximiser la performance des marques.
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