Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Brand Manager for HCP Marketing at Galderma, developing marketing strategies for Cetaphil. Driving brand growth through cross-functional collaboration and innovative tactics.
Responsibilities
- Developing and executing the HCP marketing strategy for Cetaphil
- Driving average weekly recommendation share growth for Cetaphil across core categories
- Responsible for development of annual brand plans
- Delivering strategy to execution, resource allocation/optimization, agency management
- Lead creation and execution of best-in-class tactics and resources for multi-channel customer engagement
- Ensure optimal brand positioning, core messaging, and pull-through to maximize brand value
- Apply customer insights and market research to drive continuous improvement
- Optimize, revamp, and repurpose existing resources in a cost-efficient manner
- Own the relationship with digital and print vendors on creative agency management
- Ensure alignment with brand strategies and deliverable expectations are met/exceeded
- Drive innovation and market expertise
- Partner with sales leadership, field sales, and training for effective deployment of resources and messaging
- Lead the HCP Engagement Strategy and manage partnerships with thought leaders and professional organizations
Requirements
- Bachelor's degree in marketing or related field required
- Five (5) or more years of progressive product/brand management experience required
- MBA strongly preferred
- Three (3) or more years commercial biotechnology and/or pharmaceutical experience; experience and proven success in Product/Brand Marketing across various therapeutic areas (prescription, buy-and-bill, specialty) is required
- Expertise in developing strategic and annual brand plans; proven record of accomplishment in delivering brand level and overall portfolio financial objectives; achieving marketing KPIs. Including net sales and profit objectives.
- Demonstrated ability to lead brand and portfolio marketing.
- Strong operational skills and financial acumen; demonstrated ability to develop detailed brand plans
- Strong commercial and cross-functional experience required; proven track record of collaboration and coordination with key stake holders
- Product launch and lifecycle management experience; knowledge and experience in launching new products and product life cycle management
- Must be proficient in MS Office; especially Word, Excel and PowerPoint
- Exceptional leadership and communication skills; proven ability to work collaboratively in an environment.
- Comprehensive analytical/strategic thinking skills and decision-making; demonstrated ability to utilize data in fact-based decision-making (data to insights, to action). Providing solid business rationale, clear sense of structure, accountability, timelines and urgency.
Benefits
- Competitive wage with shift differential
- Annual bonus opportunities
- Career advancement and cross-training
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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