Assist the EuroMillions Brand Manager in executing annual brand plans and optimising brand elements. Work alongside teams to deliver engaging brand content and ensure compliance with all legislation.
About the role
- Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross-functional collaboration in compliance with regulations.
Responsibilities
- Contribute to the development of the 3‑year strategic plan for assigned products, including market analysis, competitive intelligence, forecasting, and identification of current and future market access requirements
- Develop, implement, and manage the annual operating plan, ensuring delivery of brand revenue, sales, volume, and market share objectives
- Co‑chair the cross‑functional Therapy Area Team (TAT), providing leadership to enable effective execution of strategic and operational plans
- Monitor sales performance, market insights, and competitor activity, recommending corrective actions where required
- Manage the brand A&P budget, ensuring effective phasing, control, and delivery against agreed targets
- Represent the UK affiliate at EU and other regional meetings, ensuring UK market needs are clearly communicated and understood
- Develop and manage external supplier and agency relationships, including regular performance reviews
- Lead the development of promotional materials, ensuring full compliance with the ABPI Code of Practice, internal SOPs, certification processes, and MHRA requirements
- Support the planning and execution of national and international congresses, including materials approval and stand concepts
- Ensure full compliance with CSL Behring UK and global policies, including adverse event reporting, quality requirements, and mandatory training
Requirements
- Postgraduate qualification such as an MBA or commercial/marketing qualification
- Experience within the pharmaceutical, biotech, or similarly regulated healthcare industry
- Proven experience in a marketing, brand management, or commercial role
- Experience working in a cross‑functional matrix environment, collaborating with sales, market access, medical, regulatory, and supply chain teams
- Strong understanding of brand planning, forecasting, and performance analysis
- Demonstrated ability to manage multiple priorities and deliver against commercial objectives
- High level of compliance awareness, with experience working in line with industry codes of practice (e.g. ABPI)
- Previous pharmaceutical sales experience, ideally within a specialist or hospital‑focused setting
- Experience within a specialist, rare disease, or complex therapy area
- Exposure to European or regional stakeholder collaboration, including participation in EU projects, meetings, or taskforces
- Experience managing external agencies and suppliers
- Experience supporting or leading national and international congress activity
Benefits
- A comprehensive and inclusive benefits package, including options for life insurance and retirement plans.
- Two additional leave days for your personal wellbeing.
Job title
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Not specified
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