Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Brand Director overseeing brand governance and agency leadership at a leading trading platform. Driving brand initiatives in high-trust environments and ensuring consistency across international markets.
Responsibilities
- Own the Brand Language OS and brand operating rules
- Act as final approver on brand tone, language, and narrative
- Say “no” to growth-driven pressure that breaks brand discipline
- Prevent drift into hype, urgency, or promotional fintech language
- Lead and govern global agencies (e.g. Ogilvy, PR partners, experience partners)
- Translate brand strategy into executable systems for agencies
- Ensure consistency across markets without over-localisation
- Control scope creep and “creative reinvention”
- Work closely with Product, PR, Performance, CRM, Compliance
- Ensure product language, PR narratives, and performance copy align
- Act as the brand counterweight to growth and commercial pressure
- Own brand presence in premium contexts (airports, inflight, FT, institutional media)
- Ensure brand behaviour matches regulated, long-term credibility
- Treat brand as infrastructure, not promotion
Requirements
- 10+ years of experience in senior brand leadership roles.
- Proven background in regulated or high-trust industries (preferred). Experience within financial services, payments, infrastructure, or institutional brands is strongly preferred, including client-side work with brand systems (e.g. Landor, Interbrand, Wolff Olins) or major agency networks.
- Demonstrated ability to govern large agencies rather than rely on them for strategy.
- Experience managing and scaling brand across multiple international markets.
- Strong personal authority and confidence to say “no” to senior stakeholders when brand discipline is at risk.
- Exposure to PR, product language, and brand governance, not solely advertising or campaigns.
Benefits
- Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
- Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock. #LI-Hybrid
- Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance.
- Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
- Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
- Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
- Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
- Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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