Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- As a Brand Strategy & Planning Manager at Very, you'll enhance brand strategy and customer engagement efforts for its retail endeavors. Collaborate across teams to ensure brand consistency and effectiveness.
Responsibilities
- Ownership of key brand insights to inform and review plans including consumer and competitor trends, brand health and econometrics, ensuring key learnings are socialised across the Brand team and wider business.
- Supporting the Senior Lead with the optimisation of our brand strategy and associated frameworks.
- Ownership of the end-to-end brand cycle plan, working with the Activation and Customer Planning teams to ensure the timely delivery of annual and quarterly brand plans, aligned to customer priorities.
- Collaborate with stakeholders across the business to ensure that the brand identity is correctly and consistently activated across all customer touchpoints. Partner with Hello Studio and external agencies to manage, review and optimise our distinctive brand assets and guidelines.
- Support Senior Brand Lead with the delivery of ad-hoc projects.
- Ownership of monthly brand reporting, ensuring we are measuring performance against agreed KPIs.
Requirements
- A strong background in brand management with experience developing successful brand strategies and propositions.
- A strategic and analytical thinker who’s able to translate data and insights into clear and compelling plans.
- Strong project management skills with the ability to lead squads with external agencies and internal stakeholders.
- Excellent communication and presentation skills.
- Experience briefing and delivering creative, with absolute attention to detail and a passion for distinctive creative.
Benefits
- Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £1,000 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- LinkedIn learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be found on our career site
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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