Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Brand Manager responsible for HCP marketing strategy for Cetaphil. Leading brand strategies and collaborating with various stakeholders in a dermatology-focused company.
Responsibilities
- responsible for developing and executing the HCP marketing strategy for Cetaphil
- lead best in class brand strategies and tactics
- gain approval for marketing materials through internal review process
- ensure optimal brand positioning and core messaging
- apply customer insights and market research
- own the relationship with digital and print vendors
- support all phases of annual planning
- drive innovation and market expertise
- gather in-depth knowledge of competitor brands
- partner with sales leadership for effective deployment of resources
Requirements
- Bachelor's degree in marketing or related field required
- Five (5) or more years of progressive product/brand management experience required
- MBA strongly preferred
- Three (3) or more years commercial biotechnology and/or pharmaceutical experience
- expertise in developing strategic and annual brand plans
- experience in various customer segments and specialties preferred
- strong operational skills and financial acumen
- experience in various customer segments and specialties preferred
- product launch and lifecycle management experience
- must be proficient in MS Office; especially Word, Excel and PowerPoint.
- exceptional leadership and communication skills
Benefits
- competitive wage with shift differential
- annual bonus opportunities
- career advancement
- cross-training
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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