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About the role
- Brand Manager leading marketing plans for Sipsmith and Sourz at Suntory Global Spirits. Focused on brand building and culturally relevant campaigns in the UK market.
Responsibilities
- Manage brand marketing strategy, execution and commercial delivery of Sipsmith, Sourz and Portfolio brands (inc. activation, price/ promotion, channel, customer) across activation, price/promotion, channel, and customer programmes, ensuring we show up with excellence in priority moments and locations.
- Be custodian of the brands’ DNA in the UK // Act as the custodian of each brand’s DNA in the UK, ensuring cultural relevance, consistent tone of voice, and flawless brand representation across all touchpoints.
- Lead performance management with a rigorous, insight-led approach to ROI, ensuring every investment is measured, optimised, and delivering against commercial targets.
- Prepare and support to regular business reviews with the Marketing Manager, Sipsmith Global team and wider key stakeholders, delivering high-quality presentations and overseeing monthly reporting.
- Create and deliver world-class brand plans rooted in insight, cultural opportunity, and robust evaluation, balancing creativity with commercial focus to drive profitability, market share, and annual targets.
- Nurture strong, collaborative relationships with Global teams to ensure strategic alignment while championing the needs of the UK market.
- Deliver marketing planning process across Sipsmith Gin & Portfolio brands to ensure our plans are executed within customer planning cycles and operational needs, while ensuring stakeholders and agencies are held accountable to deliver within these time frames.
- Drive social-first, culturally led activation thinking across the brands, ensuring we connect meaningfully with key audiences, particularly in influence-driving cities like London.
- Liaise with agencies across creative, social, media, PR, and experiential to ensure cohesive and high-quality campaign delivery.
Requirements
- 4+ years of relevant marketing experience, ideally with exposure to premium, lifestyle, or culturally driven brands.
- Strong understanding of brand building and customer marketing across digital, social and retail environments.
- Experience developing and executing culturally led campaigns that drive real consumer relevance and brand momentum.
- Confident user of social media tools, with working knowledge of platforms like Meta + Meta Business Manager, TikTok, Traackr, and emerging channels.
- A proactive self-starter with entrepreneurial energy, who brings ideas, spots opportunities early, and thrives in a fast-paced, build-phase environment.
- Strong planning and organisational abilities with proven project and event management skills, able to manage multiple workstreams with pace and precision.
- Good understanding of UK spirits landscape, consumers and trade dynamics, with a finger on the pulse of cultural trends, social behaviour and digital platforms.
- Ability to build strong internal and external relationships, with confident presentation skills suited to audiences of all sizes.
- Comfortable working independently and collaboratively, navigating local and global stakeholders effectively.
- Resilient under pressure with the ability to meet tight deadlines while maintaining high standards.
- Competent in Office365, PowerPoint, Excel, and confident using digital and social tools.
Benefits
- Professional development opportunities
- Flexible working hours
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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