About the role

  • Lead the development and execution of annual brand plans for Whimzees
  • Manage day-to-day brand performance including sales, share, and margin drivers
  • Work closely with Sales, Integrated Marketing, Innovation, and Supply Chain to bring plans to life
  • Regularly analyze consumer, category, and competitive trends to identify growth opportunities
  • Partner with Sales and Shopper Marketing to adapt brand strategies into differentiated customer programs
  • Support pipeline delivery by ensuring launch readiness, building commercialization plans
  • Coach and develop a team of marketers to think strategically, act with ownership, and operate with speed.

Requirements

  • A minimum of 8-10 years of experience in CPG Brand Management
  • Demonstrated the ability to coach, develop, attract, and retain high performing talent
  • Strong, proven analytical and strategic thinking capabilities
  • Experience and proven ability to lead, influence and collaborate with cross-functional teams
  • Excellent communication and presentation skills across all levels of the organization as well as with external partners
  • A high degree of ownership, holding themselves and others accountable and to a high standard
  • Innate curiosity with a drive to dig through and understand multiple layers to find and action against the root cause
  • A strategic mindset that is grounded in business objectives and deep understanding of the CPG environment.

Benefits

  • best-in-class benefits package
  • professional development opportunities

Job title

Director, Brand Marketing

Job type

Experience level

Lead

Salary

$162,900 - $247,600 per year

Degree requirement

Bachelor's Degree

Location requirements

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