Marketing Intern at HPE gaining experience in brand management and market analysis. Supporting brand initiatives and conducting competitive research.
About the role
- Director of Brand Marketing for Whimzees at Wellness Pet Company. Leading brand strategy and managing performance while developing high-performing marketing teams.
Responsibilities
- Lead the development and execution of annual brand plans for Whimzees
- Manage day-to-day brand performance including sales, share, and margin drivers
- Work closely with Sales, Integrated Marketing, Innovation, and Supply Chain to bring plans to life
- Regularly analyze consumer, category, and competitive trends to identify growth opportunities
- Partner with Sales and Shopper Marketing to adapt brand strategies into differentiated customer programs
- Support pipeline delivery by ensuring launch readiness, building commercialization plans
- Coach and develop a team of marketers to think strategically, act with ownership, and operate with speed.
Requirements
- A minimum of 8-10 years of experience in CPG Brand Management
- Demonstrated the ability to coach, develop, attract, and retain high performing talent
- Strong, proven analytical and strategic thinking capabilities
- Experience and proven ability to lead, influence and collaborate with cross-functional teams
- Excellent communication and presentation skills across all levels of the organization as well as with external partners
- A high degree of ownership, holding themselves and others accountable and to a high standard
- Innate curiosity with a drive to dig through and understand multiple layers to find and action against the root cause
- A strategic mindset that is grounded in business objectives and deep understanding of the CPG environment.
Benefits
- best-in-class benefits package
- professional development opportunities
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