Set and execute the strategic direction of business development to position MLC for growth, grounded in a deep understanding of market dynamics, industry trends, and customer needs to drive expanded curriculum adoption.
Design and implement a strategic and integrated roadmap that translates overall direction into clear priorities, timelines, and measures of success.
Oversee the RFP process to ensure targeted pursuit, compelling proposal development, and systematic tracking of results.
Identify, build and sustain strategic partnerships with schools, districts, and educational organizations to extend educational reach.
Leverage market insights, competitive analysis, and customer trends to inform revenue forecasting and identify opportunities for sustainable growth and expansion.
Collaborate with internal partners to connect communications, sales, and service touch-points into a cohesive customer journey that drives adoption and loyalty.
Lead the communications and customer experience teams to deliver an integrated, insight-driven approach to engagement, brand presence, and customer relationships.
Define and implement comprehensive communication and marketing strategies that elevate MLC’s visibility, strengthen brand equity, and communicate the value proposition of MLC’s products and services to educators, partners, and stakeholders.
Direct strategic messaging and content creation to ensure clarity, consistency, and resonance across audiences and channels.
Ensure that initiatives reinforce MLC’s mission and deliver exceptional service and support across the full customer lifecycle.
Oversee all marketing, outreach, and conference participation to align external presence with strategic goals and educational impact.
Build cohesive, high-performing team cultures that emphasize collaboration, accountability, and shared success across teams and functions.
Lead and mentor staff to achieve excellence, promoting clarity of purpose, empowerment, and professional growth.
Model inclusive leadership by embedding diversity, equity, and inclusion principles in all aspects of team and organizational practice.
Consciously nurture a workplace culture rooted in MLC’s mission, vision, and values—where people feel connected, supported, and inspired to contribute their best work.
Requirements
10+ years of progressive experience in business development, communications, marketing, or sales.
Demonstrated success developing and executing growth strategies that expand market presence and align with organizational mission and goals.
A record of strengthening organizational visibility and engagement.
Proven ability to lead high-performing teams across communications, marketing, and customer experience functions - ability to leverage data and insights.
Excellent written and verbal communication skills with the ability to engage and influence a variety of audiences.
Bachelor’s degree in marketing, communications, education, or a related field.
MBA or other advanced degree. (Preferred)
Skilled in partnership development with schools, districts, and education organizations to drive reach and impact. (Preferred)
Strong understanding of education market dynamics, including curriculum adoption processes, customer segments, and competitive landscape. (Preferred)
Benefits
Competitive pay and benefits
Paid Time-Off: 12 holidays, 24 additional days PTO, plus a wellness week
Health Insurance (medical, dental, vision): Premiums paid at 100% for employees
Retirement 401(k) plan
Disability and Life Insurance: Employer-paid short-term, long-term, and group life
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