Hybrid Brand and Communications Manager – Temporary

at Casar.com

• Job title: Brand and Communications Manager – Temporary
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Brand Manager developing and implementing brand strategy for Casar.com. Leading marketing initiatives and managing team for effective communication in the wedding sector in Brazil.

Responsibilities

• Develop and implement the branding strategy for Casar.com, ensuring consistency of visual and verbal identity across all platforms and initiatives.
• Plan, produce, and execute large-scale proprietary events, and manage strategic brand participation in relevant industry events to drive awareness, generate leads, and strengthen relationships.
• Create and lead innovative brand activation initiatives that engage our target audience and reinforce our values and differentiators.
• Oversee social media strategy and management (LinkedIn, Instagram, TikTok, etc.) and influencer marketing, ensuring relevant content and high performance.
• Act as the guardian of communication, ensuring all external and internal messages align with the brands’ strategic positioning, with solidity, coherence, and respect.
• Develop the strategy, tactical plan, and posting schedule for editorial content aligned with SEO strategies and guidelines.
• Develop and manage Press Office and Public Relations strategies, building media relationships and securing positive, strategic coverage.
• Lead and develop a high-performance team.
• Manage relationships with external agencies, freelance producers, and other suppliers, ensuring project quality and delivery.
• Prepare strategic communication plans, define KPIs, monitor metrics, and present projections and results to the executive team.

Requirements

• Bachelor’s degree in Marketing, Communication, Advertising, Business Administration, Public Relations, or related fields.
• Proven experience in brand and communications management, preferably in technology, services, or e-commerce companies.
• Experience in planning and executing events (online and offline).
• Solid experience in social media management and influencer marketing.
• Strong leadership and team management skills (minimum 5 years leading teams).
• Excellent interpersonal and written communication skills, fluent in Portuguese.
• Strategic mindset, creativity, and a passion for innovation.
• Analytical skills to turn data into insights and action plans.
• Preferred qualifications:
• Postgraduate degree or specialization in Branding, Digital Marketing, or Project Management.
• Knowledge of the weddings and events market.
• Experience with project management and marketing automation tools.

Benefits

• Meal Allowance (R$40/day)
• Health Plan (Amil)
• Dental Plan
• Transportation Voucher (no payroll deduction)
• Life Insurance
• Office snacks
• Amazing work environment
• Career development support
• Birthday day off
• Annual bonus
• Total Pass
• Extended maternity and paternity leave