Social Media and Content Analyst at Gocase managing B2B marketing strategies and communications. Building brand identity and producing strategic content for various platforms in a collaborative environment.
Responsibilities
Build and maintain the visual and verbal identity of Gocase's B2B vertical, aligned with the brand positioning.
Produce strategic content (visual and written) for social media, the website, presentations, emails, and commercial support materials.
Manage the B2B area's social media channels, including an editorial calendar, with a focus on authority and lead engagement.
Update and optimize corporate website communications, focusing on clarity, conversion, and customer experience.
Write sales copy for outbound campaigns, activations, kits, giveaways, and promotional materials.
Support tactical and institutional campaigns aimed at corporate audiences, during strategic dates or activations with key clients.
Work closely with the commercial team and SDRs to ensure consistent communication aligned with the funnel and sales messaging.
Contribute to the development of corporate presentations and brand narratives.
Requirements
Solid experience in marketing and content focused on B2B companies
Excellent commercial and corporate writing skills (copywriting, storytelling, branding)
Ability to create visual assets (Canva, Figma, or equivalents)
Ability to manage deliverables consistently and autonomously
Strategic mindset with a focus on business results (not just creative)
Benefits
Competitive compensation aligned with the market (CLT employment); 💰
Meal allowance; 🍔
Home office allowance; 🏠
Fitness allowance (GoFit); 🍎
Education allowance (GoStudy); 📚
Health insurance fully covered by the company with no co-pay for the employee; 🏥
Dental plan fully covered by the company with no co-pay for the employee; 🦷
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