Marketing Specialist focusing on developing strategies and tactics for internal and external communications. Supporting commercial and regional teams with their marketing initiatives.
About the role
- Social Media and Content Analyst at Gocase managing B2B marketing strategies and communications. Building brand identity and producing strategic content for various platforms in a collaborative environment.
Responsibilities
- Build and maintain the visual and verbal identity of Gocase's B2B vertical, aligned with the brand positioning.
- Produce strategic content (visual and written) for social media, the website, presentations, emails, and commercial support materials.
- Manage the B2B area's social media channels, including an editorial calendar, with a focus on authority and lead engagement.
- Update and optimize corporate website communications, focusing on clarity, conversion, and customer experience.
- Write sales copy for outbound campaigns, activations, kits, giveaways, and promotional materials.
- Support tactical and institutional campaigns aimed at corporate audiences, during strategic dates or activations with key clients.
- Work closely with the commercial team and SDRs to ensure consistent communication aligned with the funnel and sales messaging.
- Contribute to the development of corporate presentations and brand narratives.
Requirements
- Solid experience in marketing and content focused on B2B companies
- Excellent commercial and corporate writing skills (copywriting, storytelling, branding)
- Ability to create visual assets (Canva, Figma, or equivalents)
- Ability to manage deliverables consistently and autonomously
- Strategic mindset with a focus on business results (not just creative)
Benefits
- Competitive compensation aligned with the market (CLT employment); 💰
- Meal allowance; 🍔
- Home office allowance; 🏠
- Fitness allowance (GoFit); 🍎
- Education allowance (GoStudy); 📚
- Health insurance fully covered by the company with no co-pay for the employee; 🏥
- Dental plan fully covered by the company with no co-pay for the employee; 🦷
- Day off during the week of your birthday; 🥳
- Extended maternity leave (6 months); 👩👦
- Extended paternity leave (20 days); 👨👧
- Employee discount on products; 🎒
- Free Gocase products every month! 🎁
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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