Marketing Specialist focusing on developing strategies and tactics for internal and external communications. Supporting commercial and regional teams with their marketing initiatives.
About the role
- Marketing Manager responsible for Inbound Marketing and digital customer journeys using HubSpot. Seeking a skilled marketer with a strong B2B background in Germany.
Responsibilities
- Inbound & Content Entwicklung und Umsetzung von Inbound-Marketingstrategien zur Lead-Generierung und -Konvertierung.
- Aufbau und Optimierung automatisierter Customer Journeys in HubSpot.
- Entwicklung von Kampagnen, Workflows, Lead-Nurturing-Strecken und Scoring-Modellen.
- Verantwortung für SEO- und SEA-Strategien zur Steigerung der Sichtbarkeit.
- Optimierung unserer Website hinsichtlich User Experience, Conversion Rates und Content-Architektur.
- Analyse von Funnel-Daten, Kampagnen-KPIs und Nutzerverhalten.
- Sicherstellung eines konsistenten und performanten Inbound-Systems.
- Optional Übernahme von Führungsverantwortung für ein wachsendes Marketingteam.
Requirements
- Studium im Bereich Marketing, Kommunikation, Digitale Medien oder vergleichbare Qualifikation.
- Mindestens 3 Jahre Erfahrung im digitalen Marketing — idealerweise im B2B-Umfeld.
- HubSpot-Expertise auf Pro/Enterprise-Level (Marketing Hub; CMS und Sales Hub).
- Nachweisbare Erfahrung im Aufbau von Inbound-Strategien und digitalen Funnels.
- Sehr gute Kenntnisse in SEO/SEA.
- Stark ausgeprägtes analytisches Denken und datenbasierte Arbeitsweise.
- Fähigkeit, komplexe Zusammenhänge verständlich aufzubereiten und Stakeholder mitzunehmen.
- Optional: Erfahrung in der Teamleitung.
Benefits
- Hybrid Work ist selbstverständlich Teil unseres Arbeitsmodells.
- Attraktives Vergütungsmodell inkl. Mitarbeiter-Beteiligung.
- Jobrad-Leasing.
- Modernes Arbeitsumfeld und ein motiviertes Team.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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