Marketing Specialist focusing on developing strategies and tactics for internal and external communications. Supporting commercial and regional teams with their marketing initiatives.
About the role
- Senior Marketing Specialist at Maker Lab focusing on growing the client’s platform through creator marketing. Collaborating with internal teams and external agencies to execute campaigns and events.
Responsibilities
- Understand, drive and accelerate the client’s platform's growth through creator marketing and responsibility marketing.
- Support the marketing team by engaging content creators and regulatory bodies.
- Drive and lead creator and responsibility programs, campaigns, and events within the market, including leveraging major cultural moments.
- Ensure cross-functional collaboration, partnering with policy and government affairs teams to design and execute campaigns that align with national narratives, including the Creative Economy and Digital Responsibility.
- Lead the planning and execution of priority creator programs related to responsibility (e.g., child safety, copyrights) and support key local cultural moments (e.g., SMB Day, Teachers Day).
Requirements
- BA/BS degree or equivalent experience
- 6+ years of experience in marketing working across one or more marketing fields (i.e., product marketing, event execution, policy, social brand marketing).
- Experience in end-to-end program and event management, including managing timelines and go-to-market, designing narrative/key message, partnering with agencies on creative development, social media amplification and managing logistics.
- Experience working directly with Creators and KOLs.
- Experience with and a passion for working on public policy and responsibility topics, including designing, developing, and executing marketing programs in collaboration with government bodies or policy-focused organisations.
- Experience running events and engaging with high-profile individuals and organisations, such as Key Opinion Formers (KOFs) and top-tier creators.
- A strong understanding of the Indonesian political and regulatory landscape and the ability to work with public policy teams to create and execute impactful marketing strategies that protect brand reputation.
- Demonstrated experience in marketing analytics, metric analysis, and measurement.
- Experience managing cross-functional or cross-team projects.
- Exceptional verbal and written English communication and presentation skills, and - ideally - fluent in Bahasa Indonesia language to cover projects.
Job title
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