Hybrid Director – Co-Brand Partnerships

at JetBlue

• Job title: Director – Co-Brand Partnerships
• Job type: Full Time
• Experience level: Lead
• Salary: $160,000 - $200,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Long Island City, United States

About the role

• Director overseeing co-brand partnerships for JetBlue’s loyalty program, driving customer loyalty and revenue growth through strategic marketing and partnerships. Leading market strategies and managing financial products in a competitive environment.

Responsibilities

• Oversees the following categories: Co-Brand team responsible for developing and executing the acquisition, retention, spend and loyalty marketing plans for co-branded credit cards, both domestic and international, to drive increased loyalty to JetBlue and grow ancillary revenue
• Strategy and development of new financial products to support future growth of loyalty revenues
• Identifies new strategic financial partners that fit with the JetBlue brand and are aligned with commercial strategy.
• Negotiates terms of and executes partnership contracts and then oversees technical integration with JetBlue’s systems.
• Develops partner marketing strategies and manages the partner marketing calendar to drive member awareness and utilization of partners
• Is a thought leader in suggesting and evaluating new ways to engender customer loyalty and leads roll-out of any new initiatives
• Develops the customer experience / communication strategy for all loyalty financial partnerships in coordination with Personalization, Marketing and Brand teams to deliver best-in-class marketing campaigns and communications across multiple marketing channels (e.g., email, website, direct mail, out-of-home, inflight, airports, telemarketing, PR and internal JetBlue communications) to drive loyalty program and partnerships engagement
• Maintains domain expertise of the loyalty and co-brand space both within and outside of the airline industry and rigorously benchmarks JetBlue’s loyalty program versus competitors
• Continuously evaluates the structure and features of partner agreements and implements any necessary changes based on rigorous quantitative and qualitative analysis
• Collaborates closely with the Director of Loyalty Program and Experience to ensure that the loyalty program strategy and loyalty partnerships strategy are aligned and mutually supportive
• Ensures the team conducts robust financial modeling, forecasting and analytics to support both existing partnership success and new business development in coordination of the broader strategic loyalty program vision
• Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement
• Other duties as assigned

Requirements

• Bachelor’s degree; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Seven (7) years of customer loyalty, marketing, credit card or airline commercial experience
• Four (4) years of experience managing / leading teams
• Strong proficiency in using Microsoft Office, especially Outlook, Excel and PowerPoint
• Strong analytical and problem-solving skills, with experience structuring complex analyses and making strategic recommendations and translating complex concepts into simplified and understandable examples
• Ability to manage multiple competing priorities in a fast-paced environment
• Comprehension of loyalty program space
• Ability to build relationships and work across all levels and influence with impact
• Available for occasional overnight travel (20%)
• Must be in possession of valid travel documents with the ability to travel in and out of the United States
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required. This position is not eligible for visa sponsorship.

Benefits

• performance bonuses
• restricted stock units
• access to healthcare benefits
• 401(k) plan and company match
• crewmember stock purchase plan
• short-term and long-term disability coverage
• basic life insurance
• free space available travel on JetBlue