Marketing Specialist focusing on developing strategies and tactics for internal and external communications. Supporting commercial and regional teams with their marketing initiatives.
About the role
- Intern in product marketing at Volkswagen, bridging market insights and product development from initial idea to production. Participate in lifecycle management and strategic marketing concepts.
Responsibilities
- Analyze customer requirements
- Implement lifecycle measures
- Optimize the product offering structure
- Support the creation of strategic marketing concepts, and conduct competitive, benchmark, market and segment analyses
- Assist in day-to-day business operations
Requirements
- Students (or bachelor's graduates who will begin a master's program at the next possible opportunity) specializing in economics/business administration or a comparable field
- Good to very good academic performance
- German language level B2 and English language level B1
- Proficient in MS Office (particularly PowerPoint and Excel)
- Valid driver's license (Class B)
Benefits
- Up to 40% remote work
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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