Hybrid Mid-level CRM Analyst, Braze

at Vitrio

• Job title: Mid-level CRM Analyst, Braze
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: R$5,000 per month
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Analista de CRM Pleno managing strategic CRM campaigns using Braze. Collaborating with marketing and technology teams to optimize user journeys and engagement strategies.

Responsibilities

• Operate and advance CRM campaigns in Braze using Canvas, Campaigns, Segmentation, Content Cards and Connected Content, handling setup through activation.
• Plan, create and optimize automated journeys and lifecycle flows focused on customer lifecycle, behavior and business objectives.
• Develop and maintain advanced segmentations using attributes, events, behavioral filters and conditional logic.
• Execute multichannel campaigns (email, push notification, in-app, SMS, WhatsApp and web push), ensuring orchestration between channels and a consistent user experience.
• Implement dynamic content personalization using Liquid, custom attributes and display logic.
• Conduct A/B tests and experiments, defining hypotheses, success metrics and result analyses.
• Perform technical and functional QA of campaigns and journeys, ensuring quality, governance and reduced rework.
• Monitor and analyze CRM KPIs (engagement, conversion, retention, churn, LTV), generating actionable insights.
• Proactively resolve technical and operational issues in Braze, collaborating with data, product and technology teams.
• Contribute to the evolution of the CRM strategy by proposing improvements to flows, business rules and communication approaches.
• Support documentation of processes, best practices and campaign standards.
• Ensure compliance with LGPD, consent requirements and privacy policies, upholding data governance and security.

Requirements

• Previous experience in CRM, Marketing Automation or Lifecycle Marketing.
• Hands-on experience with Braze (or similar platforms), including Canvas, Campaigns, segmentation and messaging channels.
• Experience building and optimizing behavior- and event-driven automated journeys.
• Knowledge of multichannel communication strategies (email, push, in-app, SMS, WhatsApp and web push).
• Ability to create advanced segmentations using attributes, events and behavioral criteria.
• Knowledge of content personalization using Liquid.
• Experience running A/B tests and interpreting results.
• Familiarity with CRM performance analysis and KPIs.
• Experience with QA of campaigns and journeys.
• Strong organization, priority management and ability to handle multiple demands.
• Clear, collaborative communication for working with cross-functional teams.
• Practical knowledge of LGPD and data governance as applied to CRM.

Benefits

• Meal allowance
• Health insurance
• Company laptop
• Home internet stipend
• Childcare assistance
• TotalPass