Hybrid Mid-level CRM Analyst – Salesforce Marketing Cloud

Posted 2 hours ago

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About the role

  • CRM Analyst focusing on Salesforce Marketing Cloud at Vitrio, responsible for developing campaigns and optimizing customer journeys.

Responsibilities

  • Operate CRM campaigns in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder)
  • Create, configure, and optimize relationship workflows, automated journeys, and custom flows
  • Develop segmentations, filters, SQL queries, and databases to ensure relevant communications
  • Configure and execute multichannel campaigns: email marketing, SMS, push notifications, web push, and WhatsApp
  • Use AMPscript for content personalization and automations
  • Perform A/B tests, QA, validations, monitoring, and performance reporting
  • Support the resolution of technical/operational issues with agility and a solution-focused approach
  • Drive continuous improvements in CRM processes, flows, and strategies
  • Ensure compliance with LGPD (Brazilian General Data Protection Law) and privacy policies, with a focus on data security

Requirements

  • Previous experience with Salesforce Marketing Cloud (min. 1.5–2 years)
  • Hands-on knowledge of Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder
  • Experience with relationship workflows, automations, and multichannel campaigns
  • SQL knowledge for segmentations and queries within the platform
  • Familiarity with AMPscript for personalization and dynamic variables
  • Experience with QA, testing, and validation of campaigns
  • Basic knowledge of data management, segmentation, and integrations via FTP or API
  • Organized, analytical, and results-oriented profile
  • Strong communication skills to collaborate with marketing, data, and technology teams

Benefits

  • Meal allowance
  • Health insurance
  • Company laptop
  • Home internet reimbursement
  • TotalPass (wellness benefit)
  • Structured remote work policy

Job title

Mid-level CRM Analyst – Salesforce Marketing Cloud

Job type

Experience level

Junior

Salary

R$4,500 per month

Degree requirement

No Education Requirement

Tech skills

Location requirements

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