About the role

  • Regional Sales Manager leading international sales strategies at Vitabiotics. Overseeing regional sales and managing key customer relationships while ensuring alignment with global strategy.

Responsibilities

  • Develop and implement export sales strategies to meet and exceed regional & countries sales targets.
  • Identify and expand into new international markets and optimize existing sales channels.
  • Align regional strategies with global business goals.
  • Conduct competitive analysis and market intelligence to help inform product positioning, new product launches and market entry strategies.
  • Analyse & act on market, sales, channels, category opportunities and trends
  • Build and maintain strong relationships with distributors, key accounts and healthcare professionals.
  • Negotiate contracts, pricing structures, and service terms with international partners.
  • Ensure all export activities comply with international trade regulations, documentation, and product registration requirements in target countries.
  • Coordinate with logistics and supply chain teams for efficient product delivery and inventory control.
  • Help driving agreed marketing activation plans for each country through distributors in collaboration with Head of Export Marketing and with help & support of Marketing Activation Executive
  • Advise on promotional campaigns tailored to regional market dynamics.
  • Drive range expansion and help with product launches, and digital marketing initiatives.
  • Customise product messaging and promotional materials in line with regional cultural trends and consumer behaviour.
  • Lead product presentations, help with training, and education sessions for healthcare professionals and key opinion leaders (KOLs).
  • Support in the organising and running of training days, exhibitions and HCP conferences (focussing on gaining continuous medical education (CME) certification for such events)
  • Monitor and report sales performance, market feedback, and promotional effectiveness.
  • Provide monthly reporting, forecasts and business updates to senior leadership.
  • Liaise with Technical team and other support services for product registration, technical documentation, and compliance.
  • Work closely with Marketing and Nutrition and Training to align strategy and execution.
  • Regular international travel for market development, customer engagement, and promotional activities.

Requirements

  • Bachelor's degree in Business, Life Sciences, Pharmacy, or a related field (MBA preferred).
  • Extensive experience in international sales and export management, preferably in the pharmaceutical, FMCG, health care, nutrition industry.
  • Demonstrated experience in both commercial sales, business development and marketing activation.
  • Strong sales and business development acumen with some understanding healthcare regulations, terminology and dealing with HCPs/KOLs.
  • Excellent communication, interpersonal, and presentation skills.
  • Ability to implement compelling sales, marketing and medical promotional plans to drive business through distributors.
  • Fluent in English; additional languages relevant to the region are a plus (e.g., Arabic, Spanish, Portuguese, German… etc)

Benefits

  • 24 days annual leave plus bank holidays
  • Birthday off
  • Bupa dental cover.
  • Private medical insurance.
  • 50% staff discount on all Vitabiotics products.
  • Staff skills training.
  • Health and wellbeing programme.
  • Pension contributions.
  • Sick pay support.
  • Free onsite parking.
  • Enhanced maternity or paternity leave.
  • Company events.
  • Fresh fruit and snacks.
  • 2 Charity days a year.
  • Free EV charging station.

Job title

Regional Sales Manager

Job type

Experience level

Mid levelSenior

Salary

£80,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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