Marketing Operations Specialist supporting marketing activities and digital communication for global law firm. Engaging with clients and ensuring content aligns with brand voice across various platforms.
About the role
- Director of Experiential Marketing Operations overseeing global event operations and team performance at Verisk. Responsible for strategic leadership, collaboration, and operational excellence.
Responsibilities
- Lead a high-performing operations team responsible for event logistics, project management, and financial governance.
- Mentor and develop team members, fostering a culture of accountability, collaboration, and continuous improvement.
- Oversee administration and optimization of event and project management platforms (Workfront, Cvent, Exhibit Force).
- Establish governance for RFPs, contracts, and compliance processes in partnership with Legal, Procurement, and Finance.
- Drive development and maintenance of an annual experiential marketing calendar aligned with business priorities.
- Facilitate cross-functional planning sessions with integrated marketing, shared services, and business unit stakeholders.
- Serve as a trusted advisor to senior leadership on operational strategy, risk mitigation, and resource planning.
- Lead budget planning, tracking, and reconciliation for experiential marketing programs.
- Manage vendor relationships and negotiate contracts for event services, technology, and logistics.
- Monitor ROI and operational KPIs to inform strategic decisions.
- Champion the use of technology platforms for project management, event registration, and analytics.
- Develop dashboards and reporting tools to track performance, resource utilization, and business impact.
- Leverage data-driven insights to optimize processes and improve event outcomes.
- Define and enforce best practices for experiential marketing operations, including budgeting, vendor management, and risk mitigation.
- Develop standardized templates, SOPs, and workflows for intake, timelines, and reporting.
- Provide regular updates to senior leadership on project status, risks, and opportunities for improvement.
- Deliver enterprise-wide global events calendar and reporting on experiential marketing KPIs.
Requirements
- Bachelor’s degree required in events, marketing, communications, business, or related field, or demonstrated equivalent in work experience.
- 10+ years in experiential marketing operations, project management, or event logistics for global organizations
- Proven success leading operational teams and managing complex, cross-functional projects.
- Expertise in project management tools (e.g., Workfront, Asana, Smartsheet) and event platforms (Cvent)
- Strong financial acumen and vendor negotiation skills.
- Exceptional leadership, communication, and stakeholder management skills.
- Data-driven mindset with experience in analytics and ROI reporting.
- Strong organizational and time management skills with keen attention to detail.
- Ability to travel (up to 20%), and work overtime and irregular hours as needed to support business needs.
Benefits
- Health Insurance
- Retirement Plan
- Disability benefits
- Paid Time Off
- Competitive total rewards package
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