Marketing Operations Lead guiding marketing expenses through tech stack management and data insights. Collaborating across marketing, sales, and leadership at startup focused on venture capital.
About the role
- Regional Marketing Operations Manager overseeing marketing activation excellence for Healthcare Informatics in the International Region. Collaborating across teams to optimize performance and pipeline generation in a complex environment.
Responsibilities
- Coordinates the integrated HI marketing planning process across the International Region
- Aligns regional commercial priorities with Global BU and EU & IR Marketing strategies
- Drives structured launch planning, campaign calendars, and execution governance
- Integrates Healthcare Informatics in Regional Health Systems demand generation programs
- Ensures audience-based targeting and omni-channel activation excellence
- Enables effective localization of global campaigns while maintaining brand and regulatory compliance
- Drives KPI governance and dashboard transparency across zones
- Drives ROI transparency through performance measurement frameworks
- Establishes feedback loops between markets and Global BU to continuously optimize impact
- Ensures adherence to Philips brand, governance, and data privacy standards
- Monitors the regional HI marketing budget with ROI-driven prioritization in collaboration with Regional Business Marketing Leadership
- Collaborates across HI Regional Marketing, Zone Marketing, Global BU, and Regional Marketing Operations Lead Monthly Squad meetings together with HI Regional Marketing
- Builds strong, trust-based relationships to enable decision-making in a complex matrix organization
Requirements
- Bachelor's / Master's Degree in Marketing, Business Administration, Marketing Communications or equivalent.
- Minimum 8 years of experience with Bachelor's or Minimum 5 years of experience with Master's in areas such as Marketing, eCommerce, Consumer Marketing Experience or equivalent (Healthcare, MedTech, HealthTech preferred).
- Strong expertise in downstream marketing, marketing operations, and demand generation.
- Proven stakeholder management experience in international matrix environments.
- Solid understanding of omni-channel marketing and performance management.
- Experience managing multi-country budgets and integrated planning cycles.
- Strong ownership mindset, customer-first orientation, and continuous improvement drive.
Benefits
- Health technology
- Professional development opportunities
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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