Performance Marketing Manager at Upway focuses on customer acquisition via performance marketing strategies. Leading execution and optimization of marketing campaigns for electric mobility.
About the role
- Regional Performance Marketing Manager managing ecommerce marketing to optimize campaigns across SEA. Driving digital marketing strategy with analytics and client collaboration to enhance brand presence.
Responsibilities
- Work as lead on few account/cluster with executive/executives reporting to you
- Act as the go to person for market leads on the account cluster
- Setting up, managing, and optimizing campaigns to drive key KPI metrics across ecomm marketplaces (Shopee and Lazada), SEM (Google Shopping), and social media (Collaborative/CPAS)
- Work closely with client teams to develop marketing plans and KPIs, as well as ongoing reporting
- Manage revenue delivery and budget spending, including daily optimization and providing real-time targeting recommendations
- Create A/B testing frameworks and implementation to ensure consistent growth
- Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights
Requirements
- Bachelor’s degree in Marketing, Media, Business, or any related fields
- 2+ years (digital) marketing/e-commerce marketing experience, either working with e-commerce platforms or a marketing role in a media agency/e-commerce enabler/distributor
- Must know ecommerce Marketplace marketing – (i.e. Lazada, Shopee)
- Experience in Facebook and TikTok Ads is a good to have
- Experienced in media planning, setting, and managing budgets, optimizing ad performance, and negotiating with 3rd parties
- Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving (Campaign Manager))
- Strong understanding of major advertising success metrics
- Familiar with measurement platforms like Google Analytics and Google Marketing Platform
- Strong analytical skills with an excellent sense of data and numbers
- Able to quickly adapt and thrive in a fast-paced start-up and e-commerce environment
- Fluent in English
- Digital Marketing Certification on Meta (Facebook) and Google Ads and e-commerce, e.g. Shopee and Lazada, Marketing Solutions background is a plus.
Benefits
- Comprehensive insurance
- Ample leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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