Assistant Brand Manager at Reckitt nurturing brands with strategic insight and creativity. Collaborating on brand journeys and delivering memorable marketing campaigns.
About the role
- Brand Manager responsible for end-to-end management and growth of brands within PCA Group. Driving brand execution and strategic initiatives across channels for sustainable growth.
Responsibilities
- Own brand performance across sell-in, sell-through, inventory, and marketing ROI
- Lead execution of U.S. brand strategies and annual operating plans
- Serve as the main point of contact for assigned brands, retail partners, and internal teams
- Identify risks, opportunities, and growth levers through ongoing performance analysis
- Monitor sales performance across retail, e-commerce, and DTC channels
- Analyze trends, pacing issues, and channel shifts; escalate insights and recommendations
- Optimize top-selling PDPs, including content, pricing, promotions, ratings, and Buy Box ownership
- Manage inventory health, forecasting, and availability of hero SKUs
- Proactively flag demand drivers such as launches, promotions, and seasonal shifts
- Partner with Purchasing and Marketing to mitigate risk and support growth initiatives
- Evaluate marketing effectiveness and ensure spend aligns with growth and profitability goals
- Monitor competitive activity, category trends, and emerging brands
- Translate market insights into actionable brand, pricing, and channel strategies
- Deliver weekly, monthly, and quarterly performance reporting with clear insights
- Maintain executive-ready summaries and lead brand performance discussions
- Own brand roadmaps, project timelines, and cross-functional follow-through
- Lead brand onboarding and expansion once strategies are approved
- Partner cross-functionally on forecasts, purchasing plans, launches, and activations
- Support channel expansion, new item setup, and retailer growth initiatives
- Act as the central brand owner across Sales, Marketing, Creative, Purchasing, Logistics, and Finance
- Drive alignment, accountability, and execution across teams
- Identify process improvements and operational gaps
- Mentor junior Brand Managers and uphold execution standards
Requirements
- Bachelors degree required
- 4-6 years of experience in brand management, account management, or a related role
- Experience in beauty, wellness, personal care, fashion, or CPG preferred
- Strong analytical skills with proficiency in Excel or Google Sheets
- Experience managing inventory, forecasts, and performance across multiple channels
- Familiarity with project management tools (e.g., Asana, Monday.com)
- Ability to manage multiple priorities in a fast-paced environment
- Strategic thinker with a strong bias toward execution
- Confident decision-maker with good judgment
- Clear and professional communicator
- Highly organized, proactive, and accountable
- Comfortable working in a high-growth, dynamic setting
Benefits
- Phenomenal discounts on products within the beauty industry and beyond
- Medical, Dental, and Vision, along with supplemental benefits available after 60 days
- 401 (k) available after 1 year of service with up to a 4% match
- 17 days PTO and Paid Holidays
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