Senior Brand Manager at UPBrand managing brand strategies and client relationships through effective marketing plans and creative execution. Collaborates with teams to ensure successful client deliverables in a hybrid setting.
About the role
- Brand Strategy & Planning Manager contributing to strategy optimisations for The Very Group, ensuring brand consistency and engagement across all customer touchpoints.
Responsibilities
- Ownership of key brand insights to inform and review plans including consumer trends, brand health and econometrics, ensuring key learnings are socialised across the Brand team and wider business.
- Supporting the Senior Lead with the revision and optimisation of our brand strategy and associated frameworks.
- Ownership of the end-to-end brand cycle plan, working with the Activation and Customer Planning teams to ensure the timely delivery of annual, quarterly and campaign plans.
- Partner with Senior Brand Leads to brief and deliver the annual and quarterly media frameworks.
- Collaborate with stakeholders across the business to ensure that the brand identity is correctly, and consistently, activated across all customer touchpoints.
- Ownership of monthly brand reporting, ensuring we are measuring performance against agreed OKRs.
Requirements
- A strong background in brand management.
- A strategic and analytical thinker who’s able to translate data and insights into clear and compelling plans.
- Strong project management skills with the ability to work in a fast-paced, agile environment.
- A team player who brings energy and excitement. You’ll be a self-starter who is happy to lead as well as roll your sleeves up and get stuck in with everyone else.
- Strong stakeholder management including the ability to engage and influence senior leaders with a positive and collaborative approach.
- Experience briefing and delivering creative, with absolute attention to detail and a passion for distinctive creative.
Benefits
- Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £1,000 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- LinkedIn Learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be found on our career site
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Brand Strategy & Planning Manager contributing to brand growth at The Very Group. Collaborating across teams to elevate Very into a household brand in the UK market.
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